Own the fulfillment cost line end to end, cost per order, cost per unit, storage, value-add spend, outbound parcel, and build the cost-to-serve view by channel so we know what DTC actually costs versus Amazon or retail. You think in landed cost, cost per unit, and cost per order, can build and defend a fulfillment cost model, can tell a rate problem from a mix problem, and hold your own in a budget conversation with finance.