preferred, with an understanding that traditional SEO is no longer the primary driver of digital visibility; Ability to lead a team of skilled web professionals by setting a strategic vision for the web platform that prioritizes trust, reliability and conversion readiness; Strong problem solving skills with the ability to address urgent issues as they arise while managing longer-term platform risks; Solid understanding of basic HTML required; Demonstrated knowledge of staff management practices and the ability to establish clear accountability and expectations; Excellent organizational, planning and time management skills, with the ability to manage multiple priorities in a complex, fast-changing environment; Demonstrated critical thinking and analytical skills, including the ability to evaluate digital performance beyond simple traffic metrics; Excellent written and oral communication skills, including the ability to translate technical or analytic information into clear, meaningful guidance for senior leadership; Demonstrated creativity, initiative and self-direction; Ability to work independently and delegate effectively to team members; Ability to build and maintain strong cross organizational relationships grounded in trust, diplomacy and collaboration; Attention to detail and a commitment to high-quality outcomes; Familiarity with and interest in animal protection issues is strongly desired. Qualifications and Requirements: Bachelor's degree in English, Communications, Marketing, or other relevant field, or equivalent work experience required; At least 10 years of experience in marketing, with a concentration on web platforms required; A minimum of 5 years of management experience required; Experience executing an online content strategy with a focus on clarity, authority and conversion effectiveness rather than traffic growth alone; Demonstrated AI literacy, including the ability to understand how AI-driven systems affect content discovery, attribution, accuracy and trust, without requiring hands-on development or model training; Experience effectively supporting nonprofit organizations strongly desired, including experience partnering with online advocacy and fundraising teams to support conversion and trust building, without direct ownership of donor acquisition or revenue outcomes; Demonstrated experience with content management systems [Engaging Networks and Drupal experience a plus], online conversion tools, web analytics tools, and project management systems; Proficiency with Google Analytics and Google Search Console, including the ability to interpret data in environments where traffic attribution is increasingly incomplete or indirect; Experience with SEO tools such as SEMrush, Ahrefs, Moz, MajesticSEO, BrightEdge, etc.