Data & Measurement Data-Driven: Ensure teams use data to make decisions, not just report: diagnose drivers (pacing, CPC/CPA, ROAS/ACoS, NTB, share‑of‑voice/brand signals where available), surface trade‑offs, and recommend actions with simple success criteria. Owner Mindset: Love Growth: Identify and scale growth plays across multiple client accounts (new formats, retail event strategies, audience expansion patterns, creative/placement learnings) and turn wins into reusable playbooks.