Montpelier, VT30+ days ago
Partnering with the Director-Digital Marketing and the Digital Content & Insights Lead, conduct A/B and multivariate testing on creative, timing, and targeting to continuously improve program effectiveness and ROI, and share learnings across teams to inform future strategy. Design and execute lifecycle marketing programs: Working with stakeholders like Product Marketing and collaborating with Creative Services, own the development, execution, and continuous optimization of lifecycle and nurture campaigns across acquisition, onboarding, engagement, and retention stages.