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The ideal candidate will be a highly skilled B2B marketer who meets the following experiences & qualifications: 5+ years of experience in B2B marketing with a strong preference for marketing experience in the consumer insights research space. Since our founding, Langston has grown meaningfully through a combination of a distinctive research methodology and hands-on, founder-led selling and consulting earning the trust of anchor clients across industries from CPG to tech.

YEAR

<div class="content-intro"><div class="fe-block fe-block-8e4e65ecf9231971dee1"><div class="sqs-block html-block sqs-block-html" id="block-8e4e65ecf9231971dee1"><div class="sqs-block-content"><div class="sqs-html-content"><div class="fe-block fe-block-4a4f9a932645ac9f0cdd"><div class="sqs-block html-block sqs-block-html" id="block-4a4f9a932645ac9f0cdd"><div class="sqs-block-content"><div class="sqs-html-content"><h3>About Langston</h3></div></div></div></div><div class="fe-block fe-block-2bf6b6605b2d7bfba8a1"><div class="sqs-block html-block sqs-block-html" id="block-2bf6b6605b2d7bfba8a1"><div class="sqs-block-content"><div class="sqs-html-content"><p class="sqsrte-large">The Langston Co. is a global insights & strategy firm with a unique approach to consumer research. We call our research method "modular research" — built to make us more effective as researchers and strategists while giving our clients more power and knowledge about the entire field of consumer insights. We work with mid-market to Fortune 500 brands across categories, from alcohol brands to activewear, travel to tech, helping them understand consumers and act with confidence. Every person on our team plays a role in the development, discovery, and refinement of this system. Our mission is to make consumer research more approachable and more powerful for brands around the world.</p><p><strong>Where We Are</strong></p><p>Since our founding, Langston has grown meaningfully through a combination of a distinctive research methodology and hands-on, founder-led selling and consulting earning the trust of anchor clients across industries from CPG to tech. The market has shown clear and consistent receptivity to our approach, and we've built a strong foundation of revenue, relationships, and results. We're now at an inflection point, ready to scale go-to-market beyond what our founders can do alone. This next chapter is about amplifying what's working, experimenting with new strategies, and operationalizing growth across new and existing clients.</p></div></div></div></div></div></div></div></div></div><div class="fe-block fe-block-c0daca30f0cb42a33594"><div class="sqs-block html-block sqs-block-html" id="block-c0daca30f0cb42a33594"><div class="sqs-block-content"><div class="sqs-html-content"><p class="sqsrte-large"><strong>Location: Denver | Boulder | Remote</strong></p></div></div></div></div><div class="fe-block fe-block-4a4f9a932645ac9f0cdd"><div class="sqs-block html-block sqs-block-html" id="block-4a4f9a932645ac9f0cdd"><div class="sqs-block-content"><div class="sqs-html-content"><p><strong>About The Role</strong></p><p>We are seeking a highly experienced, motivated, and entrepreneurial <strong>Director of Marketing</strong> to help shape the next phase of Langston's growth. This is a hands-on, strategic leadership role for a marketer who is equally passionate about brand building, demand generation, and the evolving Consumer Insights landscape. You will define, architect, and execute the marketing strategy that drives brand awareness, customer acquisition, and sustained revenue growth.</p><p>As the owner of the Marketing function, you will oversee all aspects of go-to-market strategy, with a particular focus on demand generation through high-energy, self-directed execution and continuous learning. Working closely with the Director of Sales, you will position Langston's offerings to the right-fit customers who stand to benefit most from partnering with us.</p><p>Your mission is twofold: accelerate Langston's growth trajectory today while building the foundation for a best-in-class, insights-led B2B marketing function that can scale with the company. This includes leveraging our original research as a demand engine, sharpening and modernizing our narrative, refining our digital presence, and bringing rigor and consistency to how we show up in the market. You will become a true expert in Langston's offerings and competitive landscape, translating that knowledge into compelling messaging and high-quality marketing assets that drive measurable impact.</p><p>This remote role requires infrequent travel to conferences and team offsites. The Director of Marketing will report to one of two founding Partners at Langston.</p><p><strong>The Director of Marketing role stretches across eight areas:</strong></p><ol><li><strong>Syndicated & Modular Product Marketing</strong><strong><br/></strong>Help bring to market Langston's emerging syndicated research product and help shape Langston's existing research offerings. You'll be instrumental in refining the value proposition, packaging, messaging, and go-to-market strategy.<br/><br/></li><li><strong>Content & Thought Leadership Engine</strong><strong><br/></strong>Create and maintain a consistent drumbeat of high-quality, insight-rich content that generates inbound leads and positions Langston as a go-to partner for consumer insights and strategy. You'll collaborate closely with the Insights & Strategy team to translate findings into compelling whitepapers, POVs, social posts, and email content.<br/><br/></li><li><strong>Brand Stewardship/Brand Presence</strong><strong><br/></strong>Evolve Langston's identity across digital and physical touchpoints. You'll also work with our designer to manage ongoing optimization of the Langston website to enhance brand perception, SEO, and conversion.<strong><br/><br/></strong></li><li><strong>Performance & Analytics</strong><strong><br/></strong>Track, analyze, and optimize marketing performance across channels using tools like Google Analytics and CRM reporting. You'll bring a data-driven mindset to everything you do.<br/><br/></li><li><strong>CRM Setup & Opportunity Management</strong><strong><br/></strong>Own ongoing operation of Langston's CRM (e.g., Hubspot). You'll ensure meticulous pipeline tracking, opportunity hygiene, and workflow integration across Marketing and Business Development functions.<br/><br/></li><li><strong>Sales Enablement & Collateral Creation</strong><strong><br/></strong>Work with the Insights & Strategy team to craft brand-aligned materials that help close deals, from one-pagers and case studies to tailored decks and outreach templates.<br/><br/></li><li><strong>Earned Media & PR</strong><strong><br/></strong>Help amplify Langston's visibility by identifying media opportunities. This involves pitching original stories and data to publications, and building relationships with key industry editors and platforms.<br/><br/></li><li><strong>Team Leadership (Future-Oriented)</strong><strong><br/></strong>While this is currently a <strong>roll-up-your-sleeves, do-it-yourself role,</strong> we are seeking someone with the potential and interest to build and lead a small and agile marketing team over time. In the near term, you may collaborate with freelancers or contractors as needed.</li></ol><p><strong>Your Experience & Qualifications</strong></p><p>The ideal candidate will be a highly skilled B2B marketer who meets the following experiences & qualifications:</p><ul><li>5+ years of experience in B2B marketing with a <em>strong preference for marketing experience in the consumer insights research space</em></li><li>Track record of successful demand generation in syndicated research, SaaS, or productized services</li><li>Demonstrated success managing a CRM (e.g., Salesforce, HubSpot), including setup, opportunity tracking, reporting, and hygiene practices</li><li>Proven ability to generate and nurture leads through both organic and outbound strategies</li><li>Experience successfully producing thought leadership content, brand stories, and marketing assets in collaboration with subject matter experts</li><li>Solid understanding of digital marketing tactics (SEO, email, social, web) and experience managing a corporate website</li><li>Experience building sales enablement materials (e.g., case studies, one-pagers, tailored decks)</li><li>Comfort analyzing performance data and adjusting strategy based on what's working</li><li>Excellent writing, editing, and communication skills—with a keen sense of voice and audience</li><li>High level of organization and self-sufficiency; you know how to prioritize and execute with limited resources</li><li>A collaborative spirit and a desire to work closely with strategy, research, and business development teams</li></ul><p><strong>Langston's 5 Values</strong></p><p>We're looking for someone who also values…</p><ul><li><strong>Curiosity</strong>. Because ground-breaking insights come from people who ask questions.</li><li><strong>Creativity</strong>. Because innovative solutions come from out-of-the-box thinking.</li><li><strong>Actionability</strong>. Because the information we uncover must be used to drive action in the real world.</li><li><strong>Grit.</strong> Because the best way to grow as a colleague, professional, and person is through pushing through difficult moments.</li><li><strong>Kindness. </strong>Because treating clients, vendors, and colleagues with respect is the foundation of strong relationships, collaboration, and success.</li></ul><p> </p><p><strong>Why Work At Langston</strong></p><ul><li><strong>Live Flexibly. </strong>We are a remote-friendly team, meaning you can live and work from anywhere.</li><li><strong>Learn & Grow</strong>. We joke that a year at Langston is like spending three years at business school. Why? We foster a culture of learning and mentorship - both on the job and off. From academic research articles to business books, Podcasts to conferences, learning is deep within Langston's DNA.</li><li><strong>Make an Impact.</strong> See your insights get turned into action and implemented in the real world. It's difficult to cruise the aisles of a grocery store, browse the internet, or walk through Times Square and NOT come across a brand Langston serves. Our work matters!</li><li><strong>Amazing Clients</strong>. Langston's client list includes some of the largest consumer-facing companies in the world, as well as quickly-growing startups.  You'll have the chance to work with brands that you know (and likely admire) almost every day.</li><li><strong>Recharge. </strong>We all need to re-charge, and we don't believe in dictating how much time you should take off. That's why we have an open paid time off policy.</li><li><strong>Keep Well. </strong>Get a monthly stipend to spend on anything that makes you feel happy and healthy (like a massage, gym membership, acupuncture, etc.). </li></ul><p><strong>Benefits & Perks: </strong></p><ul><li>Live and work from anywhere in the United States</li><li>Traditional company-sponsored healthcare, dental, and vision insurance</li><li>Life, AD&D, Short-term Disability, and Long-term Disability - all 100% paid by Langston</li><li>401(k) with company match and immediate vesting</li><li>Monthly wellness benefit of $100</li><li>Open Paid Time Off Policy</li><li>Tuition reimbursement & career development</li><li>Paid parental leave</li><li>Compensation range: $135,000-$160,000 (based on experience) and discretionary bonus</li></ul></div></div></div></div><p> </p><div class="content-conclusion"><p class="sqsrte-large"><em>As an Equal Opportunity Employer, The Langston Co. does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.</em></p><p class="sqsrte-large"><em>We warmly welcome applicants from underrepresented backgrounds to apply.</em></p><p><em>For information about The Langston Co's privacy practices, see our <a href="https://www.thelangstonco.com/cookie-policy" rel="nofollow">Cookie Policy </a>and <a href="https://www.thelangstonco.com/privacy-policy" rel="nofollow">Privacy Policy</a>.</em></p></div>

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Director of Marketing The Langston Co.

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