Previous experience in CRM , Copywriting , or Digital Marketing ; Solid understanding of A/B testing methodologies and conversion funnel metrics; Strong analytical skills and attention to detail; Familiarity with CRM tools (e.g., Salesforce, RD Station, HubSpot) and data/analytics platforms (e.g., GA4, Tableau, Power BI); Advanced English proficiency, with strong written and verbal communication skills. Intermediate proficiency in Excel/Google Sheets ; Basic knowledge of SQL for database queries and analyses; Experience with artificial intelligence applications for marketing or practical everyday use.