The role requires approximately 20–25% travel for dealership visits, customer research, industry events, trade shows, and periodic visits to Kem Krest locations Responsibilities: Own the dealer-channel marketing strategy, including audience definition, segmentation, buyer personas, messaging, campaign objectives, and performance measurement. You will develop a deep understanding of dealership parts and service audiences, translate customer and purchasing insights into actionable marketing strategies, and lead campaigns and promotions that increase active dealer participation, purchase frequency, and incremental revenue.