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Upon completion of the prospect targeting onboarding program, generates opportunities with targeted prospects through agreed upon lead generation activities including cold calling, telemarketing campaigns, direct mail and e-mail campaigns, web seminars/seminars, business community outreach, networking, sponsorships referral development, and other lead generation programs as defined in the office/industry business development plan. Under the direction of the Business Development Market Leader or Business Development Managing Director, and in collaboration with the Practice Leaders and the Chief Business Development Officer, the Director, Business Development will be responsible for achieving local office and/or industry revenue goals by building market presence and identifying and helping pursue new business opportunities in line with firm, regional, local office, and industry business strategies.

YEAR

Job Summary:Under the direction of the Business Development Market Leader or Business Development Managing Director, and in collaboration with the Practice Leaders and the Chief Business Development Officer, the Director, Business Development will be responsible for achieving local office and/or industry revenue goals by building market presence and identifying and helping pursue new business opportunities in line with firm, regional, local office, and industry business strategies.  In addition, this role collaborates with the marketing department and will be responsible, along with their Practice Leaders and local principals for setting local office and/or industry business development strategy and development of the office level business plan.Job Duties:<ul><li>Develops and executes office/industry business development plan in conjunction with the Practice Leaders, industry leaders, principals and assigned direct supervisor by:</li><li>Works with the Practice Leaders and Industry Leaders to segment office-specific target markets and target clients in alignment with business line and industry guidelines, where available</li><li>Identifies markets and business development activities needed to drive opportunities and defines cross-selling and key account programs for their office</li><li>Develops the office level or industry business plan in alignment with the Firm’s strategy</li><li>Collaborates with principals on all Business Development plans and activities</li><li>Facilitates quarterly meeting with Practice Leaders to design, implement and report on the BD plan</li><li>Sends business development plan, goals and progress report to direct supervisor</li><li>Upon completion of the prospect targeting onboarding program, generates opportunities with targeted prospects through agreed upon lead generation activities including cold calling, telemarketing campaigns, direct mail and e-mail campaigns, web seminars/seminars, business community outreach, networking, sponsorships referral development, and other lead generation programs as defined in the office/industry business development plan</li><li>Monitors and reports on the results of all lead generation programs for assigned office/industry</li><li>Leverages national marketing and sales programs as available and follows available consistency guidelines, including telemarketing processes, lead generation activities, firm brochures, proposal templates and pipeline reports and processes</li><li>Qualifies opportunities and builds relationships with key executives and stakeholders in support of the growth of the office business lines and industries</li><li>Participates in the sales and proposal processes, as needed, including developing and managing the pursuit strategy, planning for and attending, when appropriate, pursuit meetings with mid-to-senior level financial executives, and providing proposal/presentation strategy and support </li><li>Understands how to work with BDO’s sales channels – for example with Alliance Firms and coordinates with International firms as appropriate on opportunities as they arise</li><li>Produces a pursuit/pipeline report for assigned office and reviews the pursuit/pipeline report with the direct supervisor monthly and Practice Leaders a minimum of quarterly</li><li>Facilitates a monthly sales pipeline meeting in assigned office/industry with the Practice Leaders and principals who have current sales opportunities</li><li>Develops and executes “go to market” strategy according to agreed upon plan and collaborates with client service professionals to help ensure sales success</li><li>Contributes business development thought leadership, tools and resources to the broader national Business Development Services community</li><li>Facilitates annual principal’s Business Development meeting</li><li>Promotes use of CRM as an integral part of the Business Development process by setting an example as a proficient user </li><li>Implements and maintains industry group programs as defined for the market</li><li>Participates in key account management programs as defined by the office Business Development plan</li><li>Completes all reporting requirements on new sales, pipeline reports, sales call statistics and maintenance of CRM system</li><li>Discusses staffing recommendations (new hires, terminations) with the direct supervisor, Practice Leaders, and National BDS</li><li>Achieves Annual Revenue goals</li><li>Other duties as required</li></ul>Supervisory Responsibilities:<ul><li>Supervises local team of business development support professionals, where applicable by office, in collaboration with direct supervisor and Practice Leaders to perform specific marketing and sales support activities outlined in the office BD plan</li><li>Tracks performance of business development support professionals and reports progress to the Practice Leaders and direct supervisor on a quarterly basis</li><li>Conducts annual performance reviews for business development support professionals with input from the direct supervisor, Practice Leaders, and National BDS</li><li>Develops performance goals for each business development support professional with input from the business development support professional, the direct supervisor and Practice Leaders</li><li>Serves as a coach/mentor, supporting the career development of BD support professionals in the local office</li></ul>Qualifications, Knowledge, Skills and Abilities:Education:<ul><li>Bachelor’s degree in Business Administration, Marketing and Five (5) or more years of business development experience in a professional services environment or industry relevant firm, required; OR</li><li>Seven (7) or more years of business development experience in a professional services environment or industry relevant firm with a High School Diploma/GED, required</li></ul>Experience:<ul><li>Experience developing business relationships with C-level executives (CEOs, CFOs, Board of directors, etc.) and referral sources (attorneys, bankers, etc.), required</li><li>Prior experience working in professional services direct sales industry or in development role at financial services firms, including but not limited to experience with accounting firms, investment banking or private equity firms, personnel recruiting, business journals sales, financial consulting, business advisory services and/or banking industry, preferred</li></ul>License/Certifications:<ul><li>N/A</li></ul>Software:<ul><li>Proficient in the use of Microsoft Office Suite, required</li><li>Experience with client relationship management (CRM), required</li><li>Microsoft Dynamics, preferred</li></ul>Other Knowledge, Skills & Abilities:<ul><li>Knowledge in the development, management and execution of sales and BD planning, lead generation, pipeline management, account planning, sales strategy and development</li><li>Ability to understand compensation incentive plans and strive to achieve revenue goals </li><li>Able to understands Business Development (BD) metrics and strive to achieve them</li><li>Ability to thoughtfully and positively influence, lead, and manage change</li><li>Capable of leading and managing a local team of people to accomplish desired results</li><li>Strong business acumen with an ability to understand and communicate BDOs business, marketplace and value proposition </li><li>Knowledge of contact management software including updating, maintenance and list generation </li><li>Excellent project management skills</li><li>Ability to work in a demanding, deadline-driven environment and handle multiple projects simultaneously </li><li>Excellent verbal and written communication as well as presentation skills </li><li>Ability to travel to participate in events or sales calls or attend regional or national meetings, as necessary</li><li>Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.</li></ul>This role includes an incentives/variable comp plan in addition to the base salary range referenced below.<ul><li>National Range:  $150,000 - $180,000</li><li>Maryland Range:  $150,000 - $180,000</li><li>NYC/Long Island/Westchester Range:  $150,000 - $180,000 </li></ul>About UsJoin us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world. At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team.  BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions. We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:<ul><li>Welcoming diverse perspectives and understanding the experience of our professionals and clients</li><li>Empowering team members to explore their full potential</li><li>Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities</li><li>Celebrating ingenuity and innovation to transform our business and help our clients transform theirs</li><li>Focus on resilience and sustainability to positively impact our people, clients, and communities</li><li>BDO Total Rewards that encompass so much more than traditional “benefits.” </li></ul>*Benefits may be subject to eligibility requirements.Equal Opportunity Employer, including disability/vets

bdo consulting

Business Development Director

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Cross-Selling

Customer Relationship Management (CRM)

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High School Diploma

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Meet Sales Quota

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Multitasking

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Cross-Functional Collaboration and Budget Oversight - Partner with sales, underwriting, product, customer service and state leadership teams to align marketing efforts with business objectives, while managing the marketing budget to ensure efficient resource allocation and strong ROI. The Corporate Marketing Director will bring together existing state-level digital campaigns and marketing committee efforts into a cohesive, data-driven strategy that strengthens customer acquisition, retention and overall brand awareness across a six-state footprint.

Job Description: A multi-line property and casualty insurance company is seeking a Corporate Marketing Director. The Corporate Marketing Director will have the unique opportunity to build and lead a unified marketing function that directly shapes how customers experience and engage with the organization’s brand. The Corporate Marketing Director will bring together existing state-level digital campaigns and marketing committee efforts into a cohesive, data-driven strategy that strengthens customer acquisition, retention and overall brand awareness across a six-state footprint. Partnering closely with state managers and state sales managers, this executive will identify target customer segments, refine how the organization reaches and communicates with them, and elevate customer experience through thoughtful, insight-driven initiatives. This is a retained search. Responsibilities:<ul><li style="margin:0in 0in 8pt">Strategic Marketing Leadership - Develop and implement a comprehensive marketing strategy aligned with organizational goals, market opportunities, and growth priorities across the property and casualty business.</li><li style="margin:0in 0in 8pt">Brand and Campaign Management - Oversee brand positioning, messaging, and visual identity, while leading the development and execution of integrated marketing campaigns across digital, print and traditional channels.</li><li style="margin:0in 0in 8pt">Digital Marketing and Performance - Manage digital initiatives including SEO/SEM, email marketing, social media and website performance to drive traffic, engagement and conversion.</li><li style="margin:0in 0in 8pt">Customer Insights and Experience - Leverage market research, customer insights, and feedback to inform marketing strategies and lead initiatives that enhance overall customer experience and satisfaction.</li><li style="margin:0in 0in 8pt">Cross-Functional Collaboration and Budget Oversight - Partner with sales, underwriting, product, customer service and state leadership teams to align marketing efforts with business objectives, while managing the marketing budget to ensure efficient resource allocation and strong ROI.</li></ul> Requirements:<ul><li style="margin:0in 0in 8pt">Bachelor’s degree in marketing, business, communications or a related field</li><li style="margin:0in 0in 8pt">8+ years of expanded marketing experience</li><li style="margin:0in 0in 8pt">3+ years in a marketing leadership role</li><li style="margin:0in 0in 8pt">Property and casualty insurance industry experience (strongly preferred)</li><li style="margin:0in 0in 8pt">Proven track record of developing and executing successful marketing strategies</li><li style="margin:0in 0in 8pt">Strong proficiency with digital marketing tools, CRM platforms and marketing analytics software</li></ul>

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