Create Your Path: The Work Youll Do: Strategy & Analysis: Create and drive a comprehensive media strategy and budget anchored in print, digital advertising, social media, and events; evaluate mix of spend across channels and time periods targeting key KPIs for efficiency that support the goals of the SMSCs brands. Coordinate marketing creative, collateral & materials for all channels including print, radio, online and digital advertising efforts including but not limited to brand websites, paid search campaigns, digital advertising, social media, and email marketing.