The role develops and executes customer and industry growth plans, builds early visibility to maintenance and capital investment, and brings the full Applied team, supplier network, and portfolio together to deepen customer relationships, land major projects, displace competitors, and expand adoption across Applied's solutions and services. This senior commercial role combines industry strategy, direct account ownership, executive relationship development, major project capture, and cross-functional leadership, with explicit accountability for increasing Applied's share of wallet, expanding market share, and converting whitespace into measurable revenue and gross profit growth.