Founded in 1961, WEG operates mainly in the sector of capital goods, having five main businesses: Motors, Energy, Automation, Coatings Transmission & Distribution, providing global solutions for electric motors, variable frequency drives, soft starters, controls, panels, transformers, and generators. The role serves as the technical and commercial subject matter expert for assigned products, partnering with engineering, sales, marketing, manufacturing, supply chain, quality, and customer support to maximize product performance, profitability, and customer satisfaction.