Oversee daily and weekly optimizations and budget allocation across all channels (paid social, search, video, display, OOH, audio, direct mail, and emerging platforms).Drive an optimized mix of single retail washes and membership conversions, ensuring media supports both short-term revenue and long-term customer value. Consumer & Digital Experience Insights: Map user journeys across paid media channels and digital properties (website, app, search, maps, organic social) to identify friction points and partner with Product, Operations, and CX to improve conversion and retention.