Success in this role is measured by reliability, speed-to-insight, and the ability to turn data into clear, consistent, Tempur+Sealy branded storytelling that fits into core deliverables such as the Guidebook, Divisional, and Customer reporting. Support future state AI initiatives (e.g., AI-assisted summarization, competitive intelligence, product comparisons, insight generation, and "next best action" concepts) by ensuring the underlying data is clean and structured.