Senior Product Marketing Manager - Verticals KlaviyoSenior Product Marketing Manager - VerticalsBoston, MA$116,000–$174,000 / yearIn addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue.
Principal Product Marketing Manager - Remote CirclePrincipal Product Marketing Manager - RemoteBoston, MARemote$185,000–$237,500 / yearWith the mission to “Raise global economic prosperity through the frictionless exchange of financial value”, Circle was founded on the belief that stablecoins and public blockchains will rewire our global financial system to enable businesses and people everywhere to more freely connect and transact in the global economy. Circle is seeking a Principal Product Marketing Manager to define and lead GTM strategy for Circle’s interoperability stack, including Circle CCTP (Cross-Chain Transfer Protocol), Circle Gateway, and emerging orchestration and workflow services.
Marketing Manager - Remote ButterflyMXMarketing Manager - RemoteBoston, MARemoteAccess to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.
Lead Product Marketing Manager - Enterprise KlaviyoLead Product Marketing Manager - EnterpriseBoston, MA$140,000–$210,000 / yearAs Lead, Product Marketing – Mid & Large Enterprise GTM, youll set priorities alongside GTM leaders, develop the positioning and plays that give sales a competitive edge, and serve as the PMM lead on integrated campaigns that build Klaviyos credibility in the enterprise market. Enterprise GTM Strategy: Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment, synthesizing market trends, competitive dynamics, seasonal signals, and whats resonating across marketing and the field to determine where to focus.
Global Pharma Marketing Manager Waters CorporationGlobal Pharma Marketing ManagerCambridge, MALead cross-functional planning and coordination of global marketing and enablement activities across channels, partnering with product, field marketing, sales, applications teams, and growth marketing to develop consistent messaging and ensure aligned execution. • Open and effective communication style, excellent public presentation skills, strong people skills, cross-organizational teamwork and the ability to interact with and influence the direction of key opinion leaders.
NewDirector of Sales & Marketing - Assisted Living Notre Dame Health Care Center, Inc.Director of Sales & Marketing - Assisted LivingWorcester, MA$79,000–$95,000 / yearResponsibilities include the development and execution of du Lac Assisted Living's marketing plan, managing digital marketing campaigns, attending professional networking and community events, fielding inquiry calls, conducting residence tours, generating admissions for the assisted living community, and attending industry related continuing education seminars. The Director of Sales and Marketing collaborates with the Vice President of du Lac Assisted Living to develop and execute a strategic marketing plan to grow and maintain occupancy, foster relationships with professional referral sources, and maintains relationships with prospects and families.
Manager, AI Marketing Orchestration, GTM Engineer SarnovaManager, AI Marketing Orchestration, GTM EngineerBoston, MAThis role transforms marketing from a manual, channel-driven function into a scalable, AI-powered growth engine by automating execution, improving speed to market, and increasing efficiency across campaigns. The Manager, AI Marketing Orchestration will design, build, and optimize agentic marketing workflows that drive scalable growth across email, paid media, data and content.
Sales Assistant Manager Towne, Corwin and WeissnatSales Assistant ManagerWeston, MAFull timeThis is a test job with title as - Sales Assistant Manager
Supplier Marketing & Product Manager, Sensors Sager ElectronicsSupplier Marketing & Product Manager, SensorsNorwell, MA$100,800–$130,000 / yearHeadquartered in Middleborough, MA, Sager operates a national network of field sales representatives and power systems sales engineers, ten strategically located service centers, and a value-added Custom Solutions Center in Lewisville, TX. Grounded in over 135 years of innovation and service, Sager Electronics provides customers and suppliers a unique combination of operational excellence and innovative business solutions through its Distributing Confidence business model.
NewSenior Manager, Marketing and Operations CriblSenior Manager, Marketing and OperationsBoston, MA$145,000–$228,000 / yearThe role is designed for a leader who can step into day-to-day operational work where needed, while also building the team’s capabilities across campaign operations, lifecycle/routing, reporting, data hygiene, attribution, and workflow automation. The right candidate will help shift Marketing Operations from a primarily reactive support model to a more proactive operating partner by improving how work is prioritized, documented, scaled, and supported across the organization.
Vice President, Revenue Marketing ImprivataVice President, Revenue MarketingWaltham, MA$295,000–$305,000 / yearThis role is responsible for the entire revenue marketing function including planning, budget allocation, performance optimization, drive processes, and alignment with Sales. The Vice President, Revenue Marketing will manage our end-to-end demand generation engine and drive measurable pipeline and revenue growth.
Marketing Manager BC ForwardMarketing ManagerBoston, MAFull timeThe ideal candidate enjoys organizing complex inputs into actionable, high-quality deliverables and confidently manages end-to-end campaigns across multiple card products while keeping teams aligned and informed. Lead day-to-day execution of simultaneous email and digital campaigns, including schedules, workflow, budgets, routing, and deliverables to ensure on-time, high-quality delivery across major media channels.
Senior Director, Product Marketing KlaviyoSenior Director, Product MarketingBoston, MA$224,000–$336,000 / yearDirector of Product Marketing to lead positioning, messaging, and go-to-market across Klaviyos largest and most strategic product portfolio, Marketing, Data Platform, and AI - and to lead the GTM PMM team that translates our innovation into impact for the field and our customers, from the entrepreneur scaling their first store to the worlds largest global enterprises. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
NewMarketing Analytics Director Grafana LabsMarketing Analytics DirectorBoston, MARemote$178,503–$214,203 / yearStrategic GTM Partnership: Serve as the primary strategic partner to the GTM Leadership team (VP of Demand Gen, VP of Regional and Events, Head of Marketing Ops, CMO, Revenue Operations, Sales leadership and more), translating complex data into a clear roadmap for demand generation and revenue growth. Today, more than 35 million users and 7,000+ customers – including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce – trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost.
Influencer Marketing Coordinator - Remote LaterInfluencer Marketing Coordinator - RemoteBoston, MARemoteBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewPerformance Marketing Lead Waters CorporationPerformance Marketing LeadMilford, MAWe collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service.
Associate Director/ Director, Patient Marketing - Remote Agios PharmaceuticalsAssociate Director/ Director, Patient Marketing - RemoteBoston, MARemote$183,549–$275,324 / yearThe current base salary range for this position at the Associate Director level is expected to be between $153,541 and $230,312 annualized and the current base salary range for this position at the Director level is expected to be between $183,549 and $275,324 annualized; final salary will be determined based on various factors including, but not limited to, years of relevant experience, job knowledge, skills and proficiency, degree/education, and internal comparators. The Associate Director/Director, Patient Marketing will focus on developing and executing the patient strategy in preparation for the future launch of mitapivat, currently in development for sickle cell disease, a vastly underserved community.
Influencer Marketing Coordinator LaterInfluencer Marketing CoordinatorBoston, MARemoteBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Director, Content Marketing Unity SoftwareDirector, Content MarketingBoston, MAWhile specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program. • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation.
Territory Sales Manager JobotTerritory Sales ManagerBoston, MA$100,000–$125,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. We offer a competitive incentive-based compensation structure, cross-cultural collaboration, and ongoing training and development opportunities designed to support long-term career growth.
NewProduct Development Manager SharkNinjaProduct Development ManagerNeedham, MA$56,300–$101,700 / yearSupport the Shark business onsite in our Needham, MA headquarters with the development of successful and profitable programs for key products to ensure continued growth of the product portfolio – you will assist in leading new product development (creation and management) of assigned product(s) from brainstorm phase through mass production, as well as partner with leadership to define the over-arching category direction to a team of product developers. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains.
Regional Sales Manager, Thermal Engineering Wakefield Thermal Solutions, Inc.Regional Sales Manager, Thermal EngineeringNashua, NHBuilding on over four decades of leadership and experience, Wakefield Thermal designs, manufactures, and sells thermal management products that remove excess heat generated by electronic components. Historically talented at restoring distressed companies, Heico now strategically targets acquisitions that will complement its ever-growing portfolio of companies in manufacturing, construction, and industrial services.
Senior Manager, Mid- Enterprise Partner Sales KlaviyoSenior Manager, Mid- Enterprise Partner SalesBoston, MA$140,000–$210,000 / yearIn this role you are responsible for enabling your team to manage Klaviyo partners, and ensure they are articulating the value of Klaviyo, differentiating Klaviyo from other solutions, managing business development opportunities (and co-selling) with their partners, driving co-marketing alongside the ecosystem marketing team, and ensuring they are acting as a thought leaders in their space. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Tax Senior Manager, State and Local Tax - Sales & Use Tax bdo consultingTax Senior Manager, State and Local Tax - Sales & Use TaxBoston, MA$99,750–$262,500 / yearA Tax Senior Manager, State and Local Tax - Sales & Use Tax is responsible for advising clients of the sales & use tax implications relating to their business objectives, recommending alternate courses of action, as well as identifying different methods of complying with sales & use tax statutes and regulations. In this role, the SALT Sales & Use Tax Senior Manager will be charged with marketing, networking and business development within his/her area of experience and specialization and recognizing potential changes in sales & use tax policy and applying new policies to tax compliance.
Partner Account Manager, Mid-Enterprise KlaviyoPartner Account Manager, Mid-EnterpriseBoston, MA$130,900–$177,100 / yearIn this role you are responsible for managing relationships with Klaviyo partners, articulating the value of Klaviyo, differentiating Klaviyo from other solutions, managing business development opportunities (and co-selling) to/from your partners, driving co-marketing alongside the ecosystem marketing team, acting as a thought leader in our space, and coaching your partners on how to grow their business, including their profitability, with Klaviyo. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Lead Product Manager, AI KlaviyoLead Product Manager, AIBoston, MARemote$168,000–$252,000 / yearAs Klaviyo’s AI-powered marketing orchestration product, Composer helps marketers move from an idea to launch-ready campaigns, flows, audiences, and content through a conversational experience dramatically reducing manual effort and making AI a true execution layer for marketers. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
District Sales Manager - Commercial HVAC/Filtration - MA/ME Michael Page USADistrict Sales Manager - Commercial HVAC/Filtration - MA/MEBoston, MARemote$120,000–$150,000 / yearFull timeThis company is a global leader in air filtration and indoor air quality solutions, providing products and systems that help control contaminants, improve energy efficiency, and support healthier environments in commercial, industrial, and institutional buildings. Develops and maintains long-term relationships with customers and prospects across the assigned market, while actively identifying and pursuing new business opportunities through research and market insight.
NewSenior Marketing Manager - Astrea Bioseparations Sales & Marketing · Cambridge · Hybrid Biotage ABSenior Marketing Manager - Astrea Bioseparations Sales & Marketing · Cambridge · HybridCambridge, MAThis is a fantastic opportunity to influence business strategy while remaining hands-on-leading impactful campaigns, launching innovative products, and inspiring a small, high-performing team. We're looking for an experienced Senior Marketing Manager to lead our marketing function, shape our brand, and drive commercial growth.
Sales & Marketing Manager, HBR Press Harvard Business PublishingSales & Marketing Manager, HBR PressBoston, MA$70,000–$75,000 / yearThrough its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. You'll bring HBR Press titles to market by shaping how they are positioned, promoted, and discovered-developing and executing marketing strategies that connect ideas to audiences and turn interest into measurable sales impact.
Service Product Marketing Manager - Used Tools & Legacy Platforms Axcelis Technologies IncService Product Marketing Manager - Used Tools & Legacy PlatformsBeverly, MA$136,195.60–$204,293.40 / yearService Product Marketing Manager - Used Tools & Legacy Platforms owns the global lifecycle and commercialization strategy for Axcelis' mature and end‑of‑life ion implantation platforms. This role drives sustainable aftermarket revenue, margin, and customer retention by shaping end‑of‑life strategies, parts obsolescence mitigation, used tool programs, and lifecycle value propositions.
Service Product Marketing Manager – Used Tools & Legacy Platforms Axcelis TechnologiesService Product Marketing Manager – Used Tools & Legacy PlatformsBeverly, MassachusettsService Product Marketing Manager – Used Tools & Legacy Platforms owns the global lifecycle and commercialization strategy for Axcelis’ mature and end‑of‑life ion implantation platforms. This role drives sustainable aftermarket revenue, margin, and customer retention by shaping end‑of‑life strategies, parts obsolescence mitigation, used tool programs, and lifecycle value propositions.
NewMarketing - Wholesale Marketing Manager C & J Clark International LtdMarketing - Wholesale Marketing ManagerNeedham Heights, MADevelop and activate key account and key regional account plans including monitoring of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brands strategy. From the original Clarks Desert Boot, first designed by Nathan Clark and Launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
Product Marketing Manager, Dental (3D Printing) FormlabsProduct Marketing Manager, Dental (3D Printing)Somerville, MA$85,000–$135,000 / yearIf you're a marketing manager or product marketing manager who likes owning concurrent workstreams and seeing your work show up in clinics and labs, this is a role where strong project management and hands-on execution make a visible difference. You'll run the go-to-market strategy, lead new product launches, own messaging and positioning, build content, enable sales, and turn market and competitive insight into campaigns that move the business.
Demand Generation Marketing Manager Digital Marketing Invoice Cloud, Inc.Demand Generation Marketing Manager Digital MarketingBoston, MA$105,000–$125,000 / yearThe ideal candidate operates as a proactive, data-driven partner-owning digital strategy from planning through execution, navigating long and complex sales cycles, and translating technical payment and compliance concepts into compelling digital programs that deliver measurable business impact. About InvoiceCloud: InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group.
Marketing Manager, Dental FormlabsMarketing Manager, DentalSomerville, MA$85,000–$135,000 / yearYou will manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. You'll have the opportunity to elevate our dental business by bringing your marketing and project management expertise and working cross-functionally with an established team to make a visible impact.
Marketing Manager, North American Hospital Zoll Data Systems, Inc.Marketing Manager, North American HospitalChelmsford, MARemote$85,200–$127,700 / yearThe Marketing Manager will work closely with Sales, Global Product Management and other key cross-functional teams to align on key business objectives and ultimately deliver on initiatives that ensure product and commercial team success. The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally.
Technical Product Marketing Manager KetryxTechnical Product Marketing ManagerBoston, MassachusettsKeywords: Technical product marketing, healthcare technology, medical devices, AI/ML, FDA regulations, software validation, B2B SaaS marketing, solutions engineering, life sciences, medical device software, regulatory compliance, go-to-market strategy, healthcare software, biomedical engineering. You’ll work cross-functionally with Product, Solutions Engineering, and Sales to ensure every asset we produce reinforces our position as the category-defining platform for validated AI in regulated development and that customer insight consistently informs what we build and how we bring it to the market.
Inside Sales & Marketing Manager - Chemistry Services XtalPi IncInside Sales & Marketing Manager - Chemistry ServicesSomerville, MAReporting closely to the Business Development leadership team, this role will be responsible for developing and executing inside sales and marketing initiatives that drive pipeline generation, strengthen customer engagement, and enhance XtalPis market presence. We are seeking an experienced and highly motivated Inside Sales & Marketing Manager to support the growth of XtalPis Chemistry Services business across North America.
eCommerce Growth Marketing Manager ACI LearningeCommerce Growth Marketing ManagerBoston, MA$100,000–$120,000 / yearOur leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations. ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training.
Product Marketing Manager CareerscapeProduct Marketing ManagerBoston, MA$95,000–$125,000 / yearFull timeThe Product Marketing Manager will own launch planning, competitive analysis, and sales enablement materials, working closely with product managers and the sales team to ensure consistent messaging across all channels. Our client, a SaaS technology company based in Boston, is hiring a Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for its core product line.
Marketing Manager BLRMarketing ManagerMiddleton, MassachusettsThis role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement. Ownership & Execution – Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others.
Senior Product Marketing Manager FormlabsSenior Product Marketing ManagerSomerville, MA$110,000–$140,000 / yearYou will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting.
Principal Product Marketing Manager Dynatrace IncPrincipal Product Marketing ManagerBoston, MA$175,000–$215,000 / yearDefine compelling messaging, positioning and value propositions that clearly differentiates Dynatrace AI Observability from competitors and resonates with technical and executive buyers, and influences category perception. Build and maintain sales enablement materials including decks, battle cards, and training programs, drive sales adoption and effectiveness of those assets, and help sellers win competitive deals.
K12 Product Marketing Manager (hybrid) US Publishing JobsK12 Product Marketing Manager (hybrid)Boston, MassachusettsThey will partner closely with marketing and sales leadership, product management, and other cross-functional stakeholders to align business objectives, support product development, and execute impactful go-to-market initiatives that drive growth and market adoption. As Manager of Product Marketing for the K-12 portfolio, this person will lead product marketing strategy across a range of solutions while managing and mentoring a small team of product marketing professionals.
Marketing Manager, MarketStreet WS DevelopmentMarketing Manager, MarketStreetLynnfield, MARelationship builder : Maintains strong relationships with media, agencies, customers, influencers, community leaders, business contacts, tenants, retailers and partners (i.e. local artists, charities, etc.) to build brand awareness and engagement with key stakeholders on behalf of Marketstreet Lynnfield. The Marketing Manager will be responsible for creating and managing brand strategy, implementing marketing omni-channel campaigns, advertising, events, PR, and managing owned media channels including social media, website, e-mail and our newly-launched Loyalty program, MarketStreet Insider .
Content Marketing Manager FormlabsContent Marketing ManagerSomerville, MA$85,000–$120,000 / yearAs our Content Marketing Manager, your mission is to drive our content strategy and produce industry-leading technical assets — from high-impact case studies to video stories — that appeal to our diverse audience of engineers, designers, and innovators. Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness, increase traffic to our website, and drive lead generation and sales.
Senior Growth Marketing Manager FormlabsSenior Growth Marketing ManagerSomerville, MA$125,000–$180,000 / yearWork closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product. We're looking for a Growth Marketing Manager to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.
Radiology Informatics Product Marketing Manager PhilipsRadiology Informatics Product Marketing ManagerCambridge, MA$135,240–$216,384 / yearShape the future of radiology software solutions by leading global product marketing initiatives that strengthen our brand, drive commercial success, and impact patient care across healthcare networks. Partner with cross-functional teams-Senior Product Managers, Go-To-Market, clinical marketing, and global business units-to translate the radiology roadmap into customer-centric value propositions.
Sr District Marketing Manager Guild Mortgage CompanySr District Marketing ManagerBoston, MAEducation LevelBachelors Degree directly related to the position or equivalent, requiredExperienceYears of ExperienceMinimum five years in marketing execution and management, with a focus on multi-location experience ordistrict-level marketing. The ideal candidate will have a proven track record in marketing management, excellent leadership skills, and the ability to carry out innovative marketing campaigns.