KANSAS CITY, MO30+ days ago
You will unify and lead research efforts across the business, with a focus on financial services, small business services, and consumer tax, ensuring non-duplicative and directly inform the go-to-market strategy, positioning, brand investment decisions, and creative development. Expertise in qualitative and quantitative research methodologies, including survey design, brand tracking and brand lift studies, segmentation, usability testing, concept testing, advanced analytics (e.g., Conjoint, MaxDiff, TURF), and ethnography.