You will partner closely with Terrain leadership, Merchandising, Creative, Digital Marketing, Customer Analytics, and Retail to understand what''s driving the business, identify where opportunity exists, and translate those insights into focused marketing strategies and customer experiences. Genuine passion for and fluency in the gardening, outdoor living, and lifestyle space, with a strong understanding of the brands, tastemakers, partners, and cultural conversations shaping the category and a clear point of view on Terrain's distinctive place within it.