NewUnit Marketing Manager AramarkUnit Marketing ManagerLouisville, KYStrategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction . Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis .
NewSenior Sales Manager White Lodging Services CorporationSenior Sales ManagerLouisville, KYSummary: White Lodging develops and operates a portfolio of award-winning, premium-brand hotels, rooftop bars, and restaurants in some of the country’s best cities to live. The property is directly connected via skywalk to the Kentucky International Convention Center — making it a central hub for conferences, conventions, business travel, and major city events.
Senior Product Marketing Manager Global Payments IncSenior Product Marketing ManagerJeffersonville, INCross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers. Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.
Creative Marketing Manager Talis Group, Inc.Creative Marketing ManagerLouisville, Kentucky$75,000–$95,000The ideal candidate has a strong eye for design, excellent attention to detail, and the ability to independently execute marketing initiatives using modern tools, including AI-powered platforms. Group’s client is seeking a hands-on Creative Marketing Manager with exceptional taste, creativity, and execution skills.
NewPartnerships Marketing Manager Sazerac Company IncPartnerships Marketing ManagerLouisville, KYRemote$95,000–$135,000 / yearCoordinate cross-functional collaboration with brand, creative, sales, product, and marketing teams to develop and deliver partnership assets, including packaging, point of sale materials, in-venue signage, press releases, website content, social media, and training materials. Lead end-to-end partnership management by serving as the primary liaison between partners and internal teams, overseeing communication from initial brand brief through contracting, asset delivery, activation, and campaign execution.
Bar & Marketing Manager, Mashup Food Hall Weyland VenturesBar & Marketing Manager, Mashup Food HallLouisville, KYFull timeThis position requires an understanding of the food vendors housed in Mash Up to also help guests be aware of and choose menu items, takes orders and makes guests feel taken care of during their visit/experience. Demonstrates genuine hospitality during every interaction with our guests; including greeting guests, taking food and beverage orders, answering questions, thanking guests, and inviting them to return upon their departure.
Product Marketing Manager - Pricing and Packaging Relativity ODA LLCProduct Marketing Manager - Pricing and PackagingKY$106,000–$158,000 / yearPreferred qualifications Understanding of the e-Discovery industry Experience in strategy consulting Demonstrated ability to work effectively cross-functionally and with executive leadership Minimum qualifications 3+ years in a product marketing or strategy role at a SaaS company, or experience in consulting Strong analytical and communication skills Relativity is committed to competitive, fair, and equitable compensation practices. Posting Type Hybrid Job Overview The Product Marketing Manager - Pricing & Packaging is responsible for developing pricing and packaging strategies and business case development required to support pricing decisions for existing products and new product launches, including generative AI-powered initiatives.
NewSenior Marketing Manager Schulte Hospitality Group IncSenior Marketing ManagerLouisville, KYThe Senior Marketing Manager will play a key role in driving brand awareness, increasing market share, and creating exceptional guest engagement while contributing to the continued success of this distinguished luxury resort. The Senior Marketing Manager brings the hotel's story to life, creating inspiring and memorable brand experiences while driving visibility, guest engagement, and commercial success across all touchpoints.
NewSenior Marketing Manager | Beaver Creek Colorado Schulte Hospitality Group IncSenior Marketing Manager | Beaver Creek ColoradoLouisville, KYThe Senior Marketing Manager will play a key role in driving brand awareness, increasing market share, and creating exceptional guest engagement while contributing to the continued success of this distinguished luxury resort. The Senior Marketing Manager brings the hotel's story to life, creating inspiring and memorable brand experiences while driving visibility, guest engagement, and commercial success across all touchpoints.
Creative Marketing Manager Talis GroupCreative Marketing ManagerLouisville, KY$95,000–$95,000The ideal candidate has a strong eye for design, excellent attention to detail, and the ability to independently execute marketing initiatives using modern tools, including AI-powered platforms. Group’s client is seeking a hands-on Creative Marketing Manager with exceptional taste, creativity, and execution skills.
Design & Front-End Marketing Manager The WebstaurantStore IncDesign & Front-End Marketing ManagerKYAs a Design & Front-End Marketing Manager, you''ll lead a combined team of product designers and front-end developers while ensuring strong delivery, high-quality outcomes, and continued growth across both disciplines. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
Senior Product Marketing Manager Southern Home Care Services, Inc.Senior Product Marketing ManagerLouisville, KYRemoteRequisition: 2026-188310 Senior Product Marketing ManagerJob Locations US-KY-LOUISVILLEID 2026-188310 Line of Business PharMerica Position Type Full-Time Our CompanyPharMericaOverviewPharMerica, a part of Brightspring Health Services, is a longterm care pharmacy services provider that supplies medications, clinical support, and pharmacy management to healthcare organizations across the United States. The right candidate brings 7+ years of experience in product marketing, B2B marketing, or similar roles, and has a history of driving gotomarket strategy for products, services, or business lines.
Channel Marketing Manager Tree Top StaffingChannel Marketing ManagerLouisville, KentuckyAbility to develop and maintain relationships with all stakeholders, including finance leaders, sales leaders, category marketing, leaders, law department leaders, product development, and engineering . Our organization is instantiated by experienced professionals providing full service employment solutions including: contract, contract-to-hire, and direct-hire placements within multiple lines of business.
Product Marketing Manager-Specialized Risk Group (SRG) TransUnionProduct Marketing Manager-Specialized Risk Group (SRG)Louisville, KY$100,100–$150,000 / yearThe Cross-Solutions Product Marketing team leads messaging, positioning, and enablement for TransUnion's Specialized Risk Group (SRG) solutions, supporting go-to-market success across a diverse set of industries and buying centers, including investigations, customer engagement, fraud, and data & analytics. Drive go-to-market efforts and product launches for SRG Investigations and Prefill solutions, including core product marketing deliverables such as Ideal Customer Profiles (ICPs), buyer personas, messaging frameworks, and sales enablement assets.
NewSenior Marketing Manager Enrollment Communications & Services -Aetna Supplemental Health CVS Health CorpSenior Marketing Manager Enrollment Communications & Services -Aetna Supplemental HealthKY$67,900–$199,144 / yearCollaborate with stakeholders to provide strategic enrollment communications plans to support the Aetna Supplemental Health Plans (Accident, Critical Illness and Hospital Indemnity). Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Senior Field Marketing Manager, THV Edwards Lifesciences CorpSenior Field Marketing Manager, THVKY$126,000–$178,000 / yearHow you'll make a difference: Plan marketing projects and activities with accountability for successful completion within scope of project deliverables including supporting technical team meetings and driving product design requirements using voice of customer inputs. Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers.
Market Manager - Louisville, Devices Offline Sales & Marketing Amazon.com IncMarket Manager - Louisville, Devices Offline Sales & MarketingLouisville, KYMarket Managers are focused on increasing sales of Amazon products in retail stores and educating store associates and consumers on the value of Amazon devices, accessories and Amazon in general. Market Managers are focused on increasing sales of Amazon products in retail stores, educating store associates and consumers on the value of Amazon devices, accessories and Amazon in general.
Senior Director, Global Commercial Sales & Marketing (CGT) Fresenius Kabi AGSenior Director, Global Commercial Sales & Marketing (CGT)KY$200,000–$240,000 / yearDevelop strategic partnerships, identify new business opportunities, and support customer-facing sales teams to optimize sales processes and achieve revenue targets, while ensuring alignment with the overall business strategy. This position will also be responsible for making high-level decisions on operations and investments, advising the executive leadership and management teams, and building and maintaining relationships with key stakeholders and partners.
Global Senior Marketing Procurement Manager BuzzBallzGlobal Senior Marketing Procurement ManagerLouisville, KentuckyJob Description/Responsibilities: The Global Senior Marketing Procurement Manager is a highly visible leadership role responsible for shaping and executing global marketing procurement strategies across Sazerac. In this remote Louisville-based position, you will partner with Brand, Marketing, and National Accounts teams to optimize marketing investments, drive innovation, and strengthen supplier partnerships.
Global Senior Marketing Procurement Manager Sazerac CompanyGlobal Senior Marketing Procurement ManagerLouisville, Kentucky$136,644–$204,966 / yearSazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years.
Director of IT Systems Sales and Marketing BrightSpring Health ServicesDirector of IT Systems Sales and MarketingLouisville, KYThis role combines deep technical expertise with leadership skills to ensure Salesforce.com platforms (Sales Cloud and Marketing Cloud) are optimized to drive business growth, improve customer engagement, and support data-driven decision-making. Through the Company's service lines, including pharmacy, home health care and primary care, and rehabilitation and behavioral health, we provide comprehensive and more integrated care and clinical solutions in all 50 states to over 450,000 customers, clients and patients daily.
Product Marketing Manager Therapy BrandsProduct Marketing ManagerKYWith AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices.
Marketing Insights Manager Sazerac Company IncMarketing Insights ManagerLouisville, KYRemote$90,000–$134,000 / yearOur Louisville office has been named one of the Best Places to Work in Kentucky four times, and our Buffalo Trace Distillery has earned the title of worlds most award-winning distillery through the dedication of our craftsmen for well over 200 years. Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blantons, and Sazerac Rye.
Sales & Marketing Intern Zeon Chemicals LPSales & Marketing InternLouisville, KYThe Marketing Intern will provide analytical, documentation, and cross‑functional support to the Sales & Marketing team, with a primary focus on updating and maintaining product packaging specifications. This role supports business, marketing, supply chain, and warehouse teams by ensuring accurate packaging data, inventory documentation, and commercial analysis.
Project Manager (Digital Marketing/Advertising) Leap Group Network LLCProject Manager (Digital Marketing/Advertising)Louisville, KYThe Project Manager is a highly organized and proactive operational leader who helps drive the successful delivery of integrated client work across cross-functional teams. Regardless of location, onsite time and periodic travel for things like client meetings, collab sessions, production work, pitches, and team gatherings is important and expected.
NewVice President of Sales and Marketing Car Keys ExpressVice President of Sales and MarketingLouisville, KentuckyThis role will directly oversee the Sales and Marketing for the organization, managing teams responsible for national accounts, strategic partnerships, ecommerce, and communications. The Vice President of Sales and Marketing is a senior leadership role responsible for the success of the company’s sales strategies and marketing initiatives across all platforms and channels.
Center Manager (Marketing & Outreach) Huntington Learning Center East LouisvilleCenter Manager (Marketing & Outreach)Louisville, KYHuntington Learning Center is looking for a passionate individual to lead our tutoring center by connecting with families, schools, and organizations to help students achieve success. As the Center Manager, you’ll manage daily operations while leading outreach efforts to grow enrollments and build a positive impact in the community.
Legal Marketing & Training Manager Talis GroupLegal Marketing & Training ManagerLouisville, KY$90,000–$100,000 / yearTalis Group’s client is a looking for a dynamic and people-oriented licensed Attorney that wants to get out of the courtroom and eliminate billable hours. This position will travel across Kentucky developing and presenting CLE programs centered around law firm risk management.
Manager, Field Marketing and Communications Alzheimer's AssociationManager, Field Marketing and CommunicationsLouisville, KY$60,000–$70,000 / yearEmployees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. Position Summary: The Alzheimer's Association is seeking a creative, detail-oriented Manager of Field Marketing and Communications to provide tactical marketing and communications support across the Lakes to Coast Territory.
Project Manager, Government Accounts (Digital Marketing/Advertising) Leap GroupProject Manager, Government Accounts (Digital Marketing/Advertising)Louisville, KentuckyYou’ll manage a high volume of light-touch government accounts (40–50) while ensuring each receives clarity, structure, and excellent service – helping our teams deliver on-time, on-budget work that supports impact. You’ll be a great fit if you’re energized by variety, highly organized, comfortable in a fast-paced environment, and skilled at balancing project execution with professional, proactive client communication.
Clinical Marketing Liaison Baptist Health Rehabilitation HospitalClinical Marketing LiaisonLouisville, KYFull timeYou will develop and maintain excellent relationships with all stakeholders including prospective patients, family members, physicians, ICU and floor nurses, discharge planners, case managers and payer representatives. Our achievements include being named one of the "World's Most Admired Companies" and receiving the Fortune 100 Best Companies to Work For® Award, among other accolades, which is nothing short of amazing.
Marketing Specialist Air Hydro Power, Inc.Marketing SpecialistLouisville, KYA.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience. Work with ParkerStore managers and outside sales personnel in developing marketing ideas that are fiscally sound.
Clinical Marketing Liaison Encompass Health CorpClinical Marketing LiaisonLouisville, KYYou will develop and maintain excellent relationships with all stakeholders including prospective patients, family members, physicians, ICU and floor nurses, discharge planners, case managers and payer representatives. Our achievements include being named one of the "World's Most Admired Companies" and receiving the Fortune 100 Best Companies to Work For Award, among other accolades, which is nothing short of amazing.
NewSr. Corporate Accountant, Sales and Marketing Heaven HillSr. Corporate Accountant, Sales and MarketingLouisville, KYThe position plays a key role in maintaining balance sheet integrity, supporting audit readiness, improving the accuracy and efficiency of commercial accounting processes, and supporting scalable accounting operations as the business continues to grow. The role supports the monthly close process through preparation of journal entries, reconciliations, accruals, analysis, and financial reporting related to commercial accounting activities while also providing oversight and support for Visitor Center accounting activities and related financial reporting.
Field Sales and Marketing Representative- New Albany, IN TTIField Sales and Marketing Representative- New Albany, INNew Albany, IndianaExceed sales targets by delivering best-in-class Business to Consumer sales and customer service within The Home Depot, engaging directly with customers to understand their needs and recommend tailored TTI product solutions, all while demonstrating deep product knowledge and enthusiasm. Participate in merchandising resets to support TTI’s relentless innovation, ensuring the timely placement of cutting-edge products and solutions that drive growth, competitive advantage, and meet evolving market needs, all while adhering to TTI’s safety protocols.
Director, Regional Marketing Lead (East Region) Ideaya Biosciences IncDirector, Regional Marketing Lead (East Region)KY$196,000–$242,000 / yearReporting into Commercial Strategy & Marketing, this field-based role will serve as a key commercial engagement partner responsible for developing relationships with priority thought leaders & academic centers, gathering actionable marketplace insights, supporting peer-to-peer education, and helping shape launch strategy in partnership with Marketing, Medical Affairs, Sales, Value & Access, and other cross-functional teams. The RML will play a critical role in helping IDEAYA transition to a commercial-stage organization by strengthening scientific engagement, supporting launch readiness activities, and building meaningful relationships with key stakeholders across academic and community oncology settings.
Marketing Analytics Manager The WebstaurantStore IncMarketing Analytics ManagerKYAs a key pillar in the Enterprise BI function, the Marketing Analytics Team is seeking a Marketing Analytics Manager that brings deep ecommerce and digital marketing experience to help grow business impact. The Marketing Analytics Manager is a program leader, people manager, and hands-on analyst who sets direction, develops talent, and delivers high impact insights.
Senior Consumer eCommerce Specialist - Paid Marketing GE AppliancesSenior Consumer eCommerce Specialist - Paid MarketingLouisville, KentuckyThe Senior Consumer eCommerce Specialist - Paid Marketing will execute and optimize day-to-day paid media programs with a primary focus on in-house SEM and paid search performance, while supporting paid social execution and emerging paid initiatives, including paid LLM placements as applicable. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com.
Senior Consumer eCommerce Specialist - Paid Marketing Haier US Appliance Solutions IncSenior Consumer eCommerce Specialist - Paid MarketingLouisville, KYThe Senior Consumer eCommerce Specialist - Paid Marketing will execute and optimize day-to-day paid media programs with a primary focus on in-house SEM and paid search performance, while supporting paid social execution and emerging paid initiatives, including paid LLM placements as applicable. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com.
Senior Manager, Marketing Platforms and Enablement Southern Home Care Services, Inc.Senior Manager, Marketing Platforms and EnablementLouisville, KYRemoteHubSpot, Marketo, Eloqua), CRM platforms, and marketing technology ecosystems- Proven success designing scalable platforms, governance models, and team enablement frameworks- Experience evaluating and implementing AI and automation tools in a marketing context preferred- Highly organized, systems-oriented, and comfortable operating in ambiguity- Strong stakeholder management, communication, and change leadership skillsAbout our Line of Business**PharMerica, an affiliate of BrightSpring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. Requisition: 2026-188291 Senior Manager, Marketing Platforms and EnablementJob Locations US-KY-LOUISVILLEID 2026-188291 Line of Business PharMerica Position Type Full-Time Our CompanyPharMericaOverviewPharMerica, a part of Brightspring Health Services, is a longterm care pharmacy services provider that supplies medications, clinical support, and pharmacy management to healthcare organizations across the United States.
NewLead Graphic Designer, Digital Marketing The WebstaurantStore IncLead Graphic Designer, Digital MarketingKYDesign and produce high-volume digital assets including brand campaigns, email campaigns, web banner ads, homepage banners, landing pages, and video graphics. Help peer designers strengthen their craft in areas specific to digital marketing - motion graphics, responsive design, and conversion-focused layout.
NewMarket Director of Sales and Marketing White Lodging Services CorporationMarket Director of Sales and MarketingLouisville, KYThe Whiskey Row Hotel Collection is seeking a visionary Director of Sales & Marketing to lead revenue generation, market positioning, and strategic growth across a premier multi-property hotel portfolio in the heart of downtown Louisville. The ideal candidate is a strategic, forward-thinking leader with a proven ability to build high-performing teams, cultivate key business relationships, and deliver exceptional revenue results in a dynamic, competitive market.
Senior Consumer eCommerce Specialist - Paid Marketing GE Appliances, a Haier companySenior Consumer eCommerce Specialist - Paid MarketingLouisville, KYThe Senior Consumer eCommerce Specialist - Paid Marketing will execute and optimize day-to-day paid media programs with a primary focus on in-house SEM and paid search performance, while supporting paid social execution and emerging paid initiatives, including paid LLM placements as applicable. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. _If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail_ _to ask.recruiting@geappliances.com_
NewSales & Marketing Coordinator 360clean Home OfficeSales & Marketing CoordinatorLouisville, KentuckyRather than focusing solely on cold calling, you'll become an important part of our national support team by managing leads, coordinating marketing efforts, assisting local 360clean providers, and ensuring every opportunity receives exceptional follow-up. If you're someone who enjoys wearing multiple hats, thrives in a fast-paced environment, and wants to make a direct impact on the growth of small businesses across the country, we'd love to hear from you.
Field Sales and Marketing Representative- New Albany, IN Techtronic Industries North America, Inc.Field Sales and Marketing Representative- New Albany, INNew Albany, IN$24.04–$25.96 / hourExceed sales targets by delivering best-in-class Business to Consumer sales and customer service within The Home Depot, engaging directly with customers to understand their needs and recommend tailored TTI product solutions, all while demonstrating deep product knowledge and enthusiasm. + Participate in merchandising resets to support TTI’s relentless innovation, ensuring the timely placement of cutting-edge products and solutions that drive growth, competitive advantage, and meet evolving market needs, all while adhering to TTI’s safety protocols.
NewAutomotive Digital Marketing Sales Executive (REMOTE) C-4 AnalyticsAutomotive Digital Marketing Sales Executive (REMOTE)Louisville, KYRemoteFull timeOur Automotive Digital Marketing Sales Executives often challenge our prospects with new ideas and ways in which our portfolio of analytics-driven digital marketing services will lead to growth and increased revenue. Must have experience prospecting through cold calls and emails in a high-volume sales environment, with a proven ability to maintain consistent daily outreach activity—including calls, presentations, proposals, and timely follow-ups.
Digital Marketing Specialist ProLift Toyota Material HandlingDigital Marketing SpecialistLouisville, KentuckyThe ideal candidate will have a Bachelor's degree, 2+ years of experience in a marketing specialist role, 2+ years of experience in developing marketing content, and 2+ years of experience creating and tracking email campaigns, as well as experience with CRM System (Customer Relationship Management), anddisplaying efficiency in Microsoft products such as Word, Outlook, and Excel. The Digital Marketing Specialist is responsible for supporting ProLift's marketing efforts with digital marketing, content development, enhancement and tracking; to assist with branding, data integrity, new business development and customer experience projects.
Sr Manager, Marketing US WorldMeds LLCSr Manager, MarketingLouisville, KYQUALIFICATIONS: Bachelor's degree required; MBA preferred 10+ years of commercial experience in the pharma/biotech industry 5+ years in specialty markets (hematology and/or oncology preferred) 5+ years in marketing/brand leadership roles Proven success in product launches and lifecycle management Field sales or customer-facing experience preferred Strong analytical and insight-driven decision-making skills Experience managing budgets, forecasting, and delivering measurable ROI Strong understanding of FDA/regulatory requirements Proven ability to build, develop, and retain high-performing teams Effective communicator with executive presence Corporate office based in Louisville, KY; ability to travel up to ~25% The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. DUTIES AND RESPONSIBILITIES: The following reflects the essential functions of the role and may be adjusted based on business needs: Business Performance & Execution Deliver against company priorities by executing integrated marketing plans that achieve KPIs and exceed revenue, profit, and volume targets across the hematology and oncology portfolios.
Marketing Events Coordinator Bath Concepts Independent DealersMarketing Events CoordinatorLouisville, KYOur mission is simple: to beautify bathrooms across North America with attractive, durable, and low-maintenance bath remodeling solutions that improve our customers' homes and lives. If you're a motivated professional who enjoys event marketing, team leadership, and creating meaningful customer interactions, we'd love to hear from you.
Director of Product Marketing Global Payments IncDirector of Product MarketingIN$160,000–$180,000 / yearThe Director of Product Marketing will be responsible for scaling Genius product GTM efforts in the market, collaborating across the business working with product, marketing, commercialization, sales enablement and various other teams in executing product marketing strategies supporting awareness, demand and enablement in the market. Go-to-market strategy - lead the development and execution of comprehensive product go-to-market plans to drive product adoption and customer engagement in the various customer segments and markets mapped to the ideal customer profile for this product.