Become the subject matter expert - attend required training classes and sales meetings; obtain the necessary training for factory certification and product knowledge for each model; be up-to-date with any brand and company communication as well as any vehicle alerts, recalls, etc., and help effectively communicate information to involved parties; master all respective brand products - models, stats, price ranges, years, colors, vehicle optionality, and brand competition. On deliveries, execute customer documents; tour, educate, and highlight customers on vehicle functions, highlight vehicle features and functions; assist customer with setting up all personal vehicle preferences and sync mobile devices; partner with management to deliver an exceptional customer experience through gifting, meals, photos/videos, etc.