Product Commercialization & Go-to-Market Leadership • Own the end-to-end commercialization process for new products, from development handoff through post-launch optimization • Act as the strategic quarterback for product innovation, driving internal teams (Product, Finance, Supply Chain) to align on market penetration and growth • Develop go-to-market strategies, launch frameworks, and integrated plans across DTC, retail, salons, and owned channels • Lead cross-functional launch planning with Product, Brand Marketing, Creative, PR, Education, Sales, Operations, and Supply Chain • Analyze product performance metrics and market signals to inform future innovation roadmaps and measure the ROI of launch strategies • Ensure launches are on-time, on-brand, and commercially impactful • Strategic Partner to the SVP of Integrated Marketing • Act as a trusted thought partner to the SVP, helping shape integrated marketing strategy and annual planning • Provide product and portfolio leadership across brand campaigns, seasonal initiatives, and innovation roadmaps • Ensure product narratives are cohesive and consistent across all consumer touchpoints • Support executive-level storytelling, presentations, and internal alignment around product strategy and launches • Help drive organizational clarity around priorities, sequencing, and resource allocation • Wholesale Marketing Leadership (Non-Digital Media) • Lead wholesale marketing strategy across retail partners and professional channels, excluding paid digital media • Develop compelling in-store, on-shelf, and educational materials that drive awareness, trial, and conversion • Partner closely with Sales, Education, and Retail Operations to support sell-in, sell-through, and long-term brand equity • Develop high-impact retail toolkits that directly drive measurable sell-through and brand equity across all professional channels • Ensure wholesale executions reflect Madison Reed's premium positioning and deliver a best-in-class retail experience. • 10+ years of marketing experience, with significant leadership experience in product marketing • Proven track record leading successful product launches in consumer goods, beauty, or omnichannel brands • Deep experience in commercialization, positioning, and go-to-market strategy • Strong wholesale/retail marketing experience; understanding of in-store execution and partner needs • Exceptional strategic thinking paired with operational rigor and attention to detail • Confident cross-functional leader with the ability to influence at the executive level • Passion for beauty, innovation, and building brands that customers love.