NewMarketing Manager Kingfisher RoofingMarketing ManagerAustin, TX$60,000–$90,000 / yearResponsibilities: Create, monitor, and optimize Facebook / Meta ad campaigns end-to-end, improving lead quality through better targeting and stronger creative (video, memes, informational, and static content). Behind the scenes, we run a modern marketing stack — paid media, organic content and video, and a custom AI-assisted CRM — and we're looking for someone excited to grow a marketing engine that compounds.
Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing Amazon.com IncAccount-Based Marketing Manager , NAMER Strategic Customer and Partner MarketingAustin, TXThe Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory.
Senior Marketing Manager, Product Marketing Industrious LLCSenior Marketing Manager, Product MarketingTX$145,000–$160,000 / yearIn addition to our core Industrious products and brand, youll own and support some of our highest-priority commercial bets: driving the launches of new brands, scaling our non-private office product lines, partnering on digital product GTM including our mobile app, and supporting our growing Large Teams customer segment. Develop and own positioning and messaging frameworks across all of Industriouss core product lines: Private Office, Team Suites, Access (Coworking), Day Passes, Meeting Rooms, and emerging innovations like Private Offices by the Hour.
NewSenior Marketing Manager, Product Marketing IndustriousSenior Marketing Manager, Product MarketingAustin, TXIn addition to our core Industrious products and brand, you'll own and support some of our highest‑priority commercial bets: driving the launches of new brands, scaling our non‑private office product lines, partnering on digital product GTM including our mobile app, and supporting our growing Large Teams customer segment. What You'll DoPositioning & MessagingDevelop and own positioning and messaging frameworks across all of Industrious's core product lines: Private Office, Team Suites, Access (Coworking), Day Passes, Meeting Rooms, and emerging innovations like Private Offices by the Hour.
Sr. Marketing Manager, Growth Marketing BrivoSr. Marketing Manager, Growth MarketingAustin, TexasYou will use effective marketing principles, tools, and tactics to serve the entire marketing team from building and executing our global demand generation strategy, reporting on marketing trends and campaign insights, and completing various other tasks to support sales and marketing. To keep our global teams connected and inspired, we provide a premium onsite experience featuring communal meals, recurring social events, and fully stocked workspaces—ensuring you have everything you need to stay focused while building the future of security.
Growth Marketing Manager Zp Group LlcGrowth Marketing ManagerAustin, TX$110,000–$150,000 / yearThe Growth Marketing Manager role is ideal for a data-driven marketer with strong experience launching ABM strategies and partnering closely with sales teams to drive measurable pipeline growth. Responsibilities of the Growth Marketing Manager include: Develop and implement an account-based marketing (ABM) program from inception, targeting key accounts aligned to revenue objectives.
Marketing Manager, Corporate Marketing and Communications (Hybrid) Lincoln Property CompanyMarketing Manager, Corporate Marketing and Communications (Hybrid)Austin, TexasOffering a fully integrated platform of real estate services and innovative solutions to owners, investors, lenders and occupiers, Lincoln supports the entire real estate lifecycle across asset types, including office, multifamily, life science, retail, industrial, data center, production studio, healthcare, government, universities, and mixed-use properties, throughout the United States, United Kingdom, and Europe. We’re looking for a creative, strategic, and highly collaborative Marketing & Communications Manager to help shape the Lincoln brand and to amplify our product line expertise and strengths to generate leads.
NewStrategic Product Marketing Manager (Upstream & Product Strategy) Catalyst EducationStrategic Product Marketing Manager (Upstream & Product Strategy)Austin, TXRemoteFull timeRole Overview: If you are a Product Marketing Manager, you already know the trap: you accept a role promising "high-level strategy," only to spend 80% of your week acting as a helpdesk for sales, fixing typos on PowerPoint slides, and chasing down marketing collateral. Your job is to analyze brand-new academic disciplines (like expanding from Chemistry into Physics or Geology), find our competitive "wedge" against entrenched legacy publishers, and build the business cases that dictate exactly where our content and engineering teams invest resources next.
Marketing Manager, Biometrics Assa Abloy ABMarketing Manager, BiometricsAustin, TXDriven by years of innovation, we offer a broad range of biometric identity technologies for transactions requiring irrefutable proof of identity, such as customer onboarding, fraud prevention, loss prevention, seamless travel, forensic investigation, background checks, border security, and government benefit issuance. Biometric Identity Technologies BIO: At the Biometric Identity Technologies Business Area, within HID, we aim to create a safer world with biometric solutions that enhance everyday life, ensuring trust and reliability in every interaction.
Content Marketing Manager SolarWinds CorpContent Marketing ManagerAustin, TXAs a Content Marketing Manager, you will be responsible for supporting campaigns and demand generation activities to support new business acquisition by writing thoughtful content that drives brand awareness, engagement, lead acquisition, pipeline creation. Oversee and manage the prospect content journey for SolarWinds Observability, including, ensuring each stage of the journey has the right content aligned to ICPs and personas to move buyers from awareness to consideration to closed won.
NewProduct Marketing Manager (Security) GTT Communications IncProduct Marketing Manager (Security)TXRemotePartner with our Audience and Vertical Marketing Manager to develop persona-based value proposition and messaging frameworks that will be leveraged both internally and externally for our security response portfolio to drive articulation positioning aligned to GTT's KPIs. You will work closely with GTT security leaders to improve awareness, knowledge and understanding both internally and externally of our solution portfolio that drives profitable revenue growth.
Product Marketing Manager CareerPlugProduct Marketing ManagerAustin, TXRemoteIf you love writing about products that help solve real problems for real people, get energized by figuring out how to explain a feature in a way that finally clicks for a customer, and have the craft instincts to make screenshots and gifs feel polished and useful, this role is for you. The gap is implementation: Making sure every meaningful product launch reaches the right people with the right message, every customer story finds its way into the right surfaces, and every demo asset reflects the current state of the product.
Senior Product Marketing Manager Silicon Laboratories IncSenior Product Marketing ManagerAustin, TX$124,600–$231,400 / yearSilicon Labs is building world-class Product Line Segment Teams to accelerate adoption across our wireless IoT portfolio by identifying emerging market opportunities, developing strategic ecosystem relationships, and translating customer and market needs into differentiated product investments. Leverage customer engagement, market analysis, competitive intelligence, and AI-enabled research tools to identify customer problems, validate opportunities, develop market sizing (TAM/SAM/SOM), and define high-level product requirements, use cases, and business cases.
Product Marketing Manager Noda AiProduct Marketing ManagerAustin, TexasYou will lead product marketing for our autonomous orchestration platform, working directly with customers in the field, partnering with product and business development teams, and driving go-to-market execution. Product Marketing Managers at NODA own the full arc from market research and positioning to field demonstrations and customer adoption.
Product Marketing Manager, Google Workspace Google LLCProduct Marketing Manager, Google WorkspaceAustin, TXThe Workspace Product Marketing team partners closely with product marketing, sales and demand generation teams to ensure that product capabilities are translated into a powerful and differentiated business value proposition, which comes to life across our web and social properties, in sales assets, and at major Google and third-party events. You will act as a key partner to Product Management, Sales, and Demand Generation teams, working with product marketing colleagues to translate app- and platform-level capabilities into effective portfolio sales messaging, and partner with other teams across Google, such as Gemini Enterprise, to support critical joint sales motions.
NewMarketing Manager Qureos IncMarketing ManagerAustin$145,000–$230,000 / yearRescom Financial Services is seeking an experienced and strategic Marketing Manager to join our dedicated team. We are looking for a seasoned professional to develop and implement marketing strategies that reflect our company's core values of experience, professionalism, and unwavering client focus.
Senior Partner Marketing Manager ProofpointSenior Partner Marketing ManagerAustin, TX$136,200–$214,005 / yearProofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams. California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: Base Pay Range: 112,700.00 - 177,100.00 USD.
NewSenior Field Marketing Manager Navan IncSenior Field Marketing ManagerAustin, TXAs Senior Field Marketing Manager for North America, you'll be the regional marketing lead owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets. Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences, cobranded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
Field Marketing Manager, Bloom Beverage - Austin Woodbolt Distribution LLCField Marketing Manager, Bloom Beverage - AustinAustin, TXThe company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND (the #1 post-workout recovery brand in the United States), and Cellucor (an award-winning sports nutrition brand created in 2002). Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
Product Marketing Manager HackerOne IncProduct Marketing ManagerAustin, TXRemote$121,000–$148,000 / yearThe HackerOne Platform unites agentic AI solutions with the ingenuity of the world's largest community of security researchers to continuously discover, validate, prioritize, and remediate exposures across code, cloud, and AI systems. Industry leaders, including Anthropic, Crypto.com, General Motors, Goldman Sachs, Lufthansa, Uber, UK Ministry of Defence, and the U.S. Department of Defense, trust HackerOne to safeguard their digital ecosystems.
Product Marketing Manager, Land.com CoStar GroupProduct Marketing Manager, Land.comAustin, TexasThe Product Marketing Manager is part of the Marketing team and leads positioning, messaging, and go-to-market strategy for Land.com products and features. CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.
Senior Product Marketing Manager GoodLeap LLC.Senior Product Marketing ManagerAustin, TX$130,000–$140,000 / yearGoodLeap is seeking a results-driven B2B/B2B2C Senior Product Marketing Manager to lead go-to market strategy and execution across three core product areas: payments technology, financing solutions, and SaaS products for home improvement trades. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap's proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations.
NewProduct Marketing Manager FoundryProduct Marketing ManagerAustin, TXThis is a high-impact, high-visibility role for a versatile marketer who can flex across domains — someone with the curiosity and aptitude to quickly understand complex products, engage technical audiences, and translate that understanding into compelling narratives and go-to-market strategies. You'll partner with Campaign Marketing and Sales Enablement to define, position, and provide insights and frameworks that bring strategies to life, ultimately driving awareness, pipeline, and customer confidence.
Field Marketing Manager Cockroach Labs IncField Marketing ManagerAustin, TX$85,000–$125,000 / yearWhile we've learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work. The primary responsibility for this role will be executing events and targeted ABM programs across the US regions and helping the Field Marketing team to generate engagement and leads within our target accounts.
Brand Marketing Manager Contigo CateringBrand Marketing ManagerAustin, TX$70,000–$80,000We're looking for a Brand & Marketing Manager who is excited by the challenge of building a beloved local brand, telling compelling stories, and creating meaningful connections with customers, partners, and the broader Austin community. This role works out of our office and kitchen facilities in Southeast Austin, and involves travel to and presence at various event spaces throughout and around Central Texas, including corporate venues, wedding locations, and community event spaces.
Portfolio Value Marketing Manager LivaNova PlcPortfolio Value Marketing ManagerAustin, TXRemote$125,000–$170,000 / yearThe Portfolio Marketing Manager partners closely with product marketing, sales, corporate accounts, clinical, and service teams to enable customer-centric, value-based engagement with hospitals and health systems. Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions.
Growth Marketing Manager, SEM (ATX preferred) Everly Well IncGrowth Marketing Manager, SEM (ATX preferred)Austin, TXMaintain ongoing measurement of channel level KPIs and report on performance daily, weekly, and quarterly; create and drive SEM campaigns leveraging rules-based automation to scale and evolve the existing budget. Leverage AI workflows to optimize SEM performance - using AI tools to inform bidding and KPI optimization, generate and test ad copy variations at scale, and deploy campaign changes faster and more intelligently.
Marketing Manager (Texas) Summit K12Marketing Manager (Texas)Austin, TexasRemote$75,000–$95,000 / yearThis role is ideal for a marketer with strong storytelling, campaign development, and project management skills or a former educator ready to bring their knowledge of multilingual learners into a dynamic marketing role. We are seeking a strategic, creative, and mission-driven Marketing Manager to lead multi-channel campaigns that build awareness, engagement, and demand across states that administer ELD assessments.
Marketing Manager (National) Summit K12Marketing Manager (National)Austin, TexasRemote$75,000–$95,000 / yearThis role is ideal for a marketer with strong storytelling, campaign development, and project management skills or a former educator ready to bring their knowledge of multilingual learners into a dynamic marketing role. We are seeking a strategic, creative, and mission-driven Marketing Manager to lead multi-channel campaigns that build awareness, engagement, and demand across states that administer ELD assessments.
Digital Marketing Manager - Observability Business Unit SolarWinds CorpDigital Marketing Manager - Observability Business UnitAustin, TXThe Digital Marketing Manager is responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels (paid social, targeted display, content syndication, 3rd Party,). This role drives pipeline growth, brand awareness, and revenue impact through data-driven strategy and performance optimization.
NewCustomer Marketing Manager ConsuelaCustomer Marketing ManagerAustin, TXReporting directly to the Vice President of Marketing, this role owns the strategy, execution, and performance of customer lifecycle marketing across email, SMS, and direct mail with the overarching objective of increasing customer retention, engagement, and lifetime value (LTV).This role is responsible for deeply understanding the behaviors, motivations, and purchase patterns of the Consuela customer and translating those insights into highly personalized, data-driven campaigns that strengthen brand affinity and drive incremental revenue. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni's design philosophy, The Art of the Unmatched – an intentional juxtaposition of colors, textures and patterns that reflect life's wild and varied journey.
Product Marketing Manager, Data Ecosystems Alteryx IncProduct Marketing Manager, Data EcosystemsTXRemote$120,000–$155,000 / yearAs the Data Ecosystem Product Marketing Manager, you will: Support Ecosystem GTM Execution - Help execute the go-to-market strategy for Alteryxs Cloud Data Platform initiatives, translating strategic direction into campaigns, plays, and field-facing assets. You will work closely with Product Marketing, Partner, Sales, and Demand Gen teams to translate strategy into scalable programs that drive awareness, pipeline, and adoption across key partners like Snowflake, Databricks, and Google Cloud.
Product Marketing Manager - Consumer Cirrus Logic IncProduct Marketing Manager - ConsumerAustin, TXJoin our team and help us continue to make Cirrus Logic an exceptional place to grow your careerYou will make an impact on revenue and product direction of audio and high-performance mixed-signal solutions by leading efforts to accurately define innovative products and technology that directly benefit the end user. Product Marketing Manager - ConsumerAustin TexasMixed Signal Products MSP - Mixed Signal Products MSP Full Time Hybridapply for this jobFor over four decades Cirrus Logic has been propelled by the top engineers in mixed-signal processing.
Content Marketing Manager Contrarian ThinkingContent Marketing ManagerAustin, TXYou will work cross-functionally with writers, editors, producers, growth marketers, designers, and platform leads to develop stronger ideas, sharper hooks, better campaigns, and content that actually drives business results. We're hiring a Content Marketing Manager to work across all content teams and platform leads to help our content perform better, convert better, and evolve faster.
Marketing Manager - Higher Education HuckabeeMarketing Manager - Higher EducationAustin, TXThe Marketing Manager will partner closely with the National Market Leader, Higher Education and Marketing team to deliver consistent, on-brand, and on-strategy submissions that support business growth. Develop detailed Higher Education pursuit plans, set proposal schedules and internal deadlines, and lead coordination with internal and external stakeholders to ensure timely, high-quality deliverables.
Senior Marketing Manager TilloSenior Marketing ManagerAustin, TexasThe challenge: To build and execute high-impact, multi-channel marketing campaigns that generate high-quality leads, support the US Sales team, and grow Tillo’s brand presence in North America - all while working closely with a globally distributed team. Who we’re looking for: A commercially driven, hands-on Senior Marketing Manager to lead end-to-end B2B demand generation campaigns across North America - fuelling pipeline growth and helping Tillo scale in one of its most strategic markets.
Demand Generation Marketing Manager Userpilot, Inc.Demand Generation Marketing ManagerAustin, TXCompetitive salary and growth-based bonus opportunities Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps) Opportunities to attend international conferences and team off-sites Generous education budget for professional development and certifications Hybrid structure: 3 days in office (in our Austin office), 2 remote. We're searching for a strategic and results-driven Demand Generation Marketing Manager to design, implement, and oversee high-impact campaigns targeting mid-market and enterprise accounts.
Senior Product Marketing Manager - IoT Software Silicon Laboratories IncSenior Product Marketing Manager - IoT SoftwareAustin, TX$124,600–$231,400 / yearAdditionally, you will represent all BU Segments (Commercial, Home, Industrial, Life) in the software planning process and serve as the primary interface to Software Product Management and R&D-presenting a unified, data-driven view of Segment + Broad Market priorities and driving alignment on trade-offs and release readiness. Partner with global stakeholders including leadership, Product Marketing, Product Management, Engineering/R&D, Program/Project Management, Sales/FAEs, Support/Apps, and Community to align roadmaps, priorities, release readiness, and stakeholder communications.
Senior Product Marketing Manager - Embedded Software Silicon LaboratoriesSenior Product Marketing Manager - Embedded SoftwareAustin, TexasAdditionally, you will represent all BU Segments (Commercial, Home, Industrial, Life) in the software planning process and serve as the primary interface to Software Product Management and R&D—presenting a unified, data-driven view of Segment + Broad Market priorities and driving alignment on trade-offs and release readiness. Partner with global stakeholders including leadership, Product Marketing, Product Management, Engineering/R&D, Program/Project Management, Sales/FAEs, Support/Apps, and Community to align roadmaps, priorities, release readiness, and stakeholder communications.
Event Marketing Manager Procore Technologies IncEvent Marketing ManagerAustin, TXA criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore''s information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment. This role is ideal for an event marketer who enjoys working cross-functionally, balancing creative execution with data-driven decision-making, and translating event strategies into cohesive, high-performing experiential activations.
NewEvent Marketing Manager Procore TechnologiesEvent Marketing ManagerAustin, TX$114,400–$157,300 / yearA criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment. This role is ideal for an event marketer who enjoys working cross-functionally, balancing creative execution with data-driven decision-making, and translating event strategies into cohesive, high-performing experiential activations.
Senior Technical Product Marketing Manager Fivetran IncSenior Technical Product Marketing ManagerAustin, TXCross-Functional Collaboration: Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement to support launches, campaigns, webinars, field events, and sales plays across priority product areas. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
Principal Technical Product Marketing Manager webAI IncPrincipal Technical Product Marketing ManagerAustin, TXAs a senior product marketing voice in the room, you will operate across product, engineering, and our sales and business development teams, translating deep technical capability into clear, compelling stories that move deals forward and resonate with audiences ranging from technical commercial buyers to public sector decision-makers evaluating on-device AI. Partner closely with commercial and public sector sales and business development teams to understand their selling motion end to end, then build the content, narratives, and assets that accelerate deal velocity at each stage of the funnel.
Product Marketing Manager Saronic Technologies IncProduct Marketing ManagerAustin, TXPartner closely with the product team to deeply understand platform capabilities, roadmap priorities, and technical differentiators - and translate them into customer-facing value propositions. Work closely with growth to help maintain a library of product marketing collateral including presentation decks, slick sheets, capability briefs, and other materials.
Product Marketing Manager, Land.com CoStar Group IncProduct Marketing Manager, Land.comAustin, TXThe Product Marketing Manager is part of the Marketing team and leads positioning, messaging, and go-to-market strategy for Land.com products and features. CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.
Lifecycle Marketing Manager B2C Hybrid Ghost Management Group, LLCLifecycle Marketing Manager B2C HybridAustin, TX$124,578–$135,668 / yearOur team is actively working to combat these attempts, but in the meantime, please be mindful of the following: Our recruiters will always communicate with candidates through an @weedmaps.com email address. You''ll build and optimize multi-channel journeys that drive activation, retention, and incremental revenue using data, experimentation, and AI-powered tooling to move fast and prove impact.
Customer Experience, Product Marketing Manager, Networking Cisco Systems IncCustomer Experience, Product Marketing Manager, NetworkingAustin, TX$135,000–$170,200 / yearOverview As a Product Marketing Manager for networking services (Campus, Branch, Data Center, IoT) at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis.
Senior Growth Marketing Manager IvantiSenior Growth Marketing ManagerAustin, TexasThis person must deeply understand how to develop strategic marketing programs and leverage the full power of Ivanti's value propositions across the right channels and tactics to generate full-funnel demand and achieve defined marketing targets and business outcomes. By combining authoritative data, automation, and agentic AI, Ivanti Neurons enables proactive, resilient, and scalable endpoint management helping customers focus on outcomes, not tools.
Growth Marketing Manager, Agent Stack Vercel IncGrowth Marketing Manager, Agent StackAustin, TX$176,000–$220,000 / yearAbout the Role: As a Growth Marketing Manager, you'll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel-from onboarding and adoption to retention and expansion. You'll partner closely with the Growth Product Team, Demand Generation, Product Marketing, Data to deliver personalized, impactful lifecycle communications that scale globally.
Event Marketing Manager ProcoreEvent Marketing ManagerAustin, TexasA criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment. This role is ideal for an event marketer who enjoys working cross-functionally, balancing creative execution with data-driven decision-making, and translating event strategies into cohesive, high-performing experiential activations.