Social Media & Web Manager Siebert Williams ShankSocial Media & Web ManagerNew York, NY$80,000–$85,000 / yearFull timeSWS is seeking a qualified Social Media & Web Manager to join its New York City office in a hybrid capacity, requiring four days in-office and one day remote each week. The role brings together digital marketing, content creation, website management, and brand communication to ensure clear messaging and strong audience engagement.
NewDirector of Marketing JobotDirector of MarketingHoboken, NJ$180,000–$250,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. Here's the highlight reel: Develop and execute omnichannel brand strategy — identifying where to play and how to win across retail, digital, and HCP channels.
SOUTH Brooklyn Hospice RN Case Manager JobotSOUTH Brooklyn Hospice RN Case ManagerBrooklyn, NY$101,000–$116,800 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. As a key member of the business development and marketing team, the Hospice Care Planner develops and maintains positive relationships with physicians, social workers, case managers and discharge planners within the medical center.
Manager, HR & Talent Operations - Fashion Apparel JobotManager, HR & Talent Operations - Fashion ApparelNew York, NY$100,000–$125,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. Lead HR for a dynamic NYC office where you’ll shape culture, drive employee experience, and enjoy competitive pay, great benefits, and real room to grow!
Commercial Lines Account Manager JobotCommercial Lines Account ManagerHarrison, NY$80,000–$125,000 / yearObtaining non-marketed renewal quotes from existing carriers, completing renewal processes, and handling non-renewal and cancellations for cause; preparing complete marketing submissions on existing clients as needed. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
NewDirector, Digital Marketing & Communications Vaco LLCDirector, Digital Marketing & CommunicationsNew York City, NY$60–$60Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
NewPaid Media Manager Mitchell MartinPaid Media ManagerLong Island City, NY$75,000–$140,000 / yearBy applying for this job, you agree to receive AI-generated calls, text messages, and/or emails from Mitchell Martin Inc and its affiliates and contracted partners at various frequency through traditional and automated methods. Located in Long Island City, NY, this full-time role involves overseeing digital marketing campaigns across multiple channels.
Nurse Manager - Ambulatory Services Engage PartnersNurse Manager - Ambulatory ServicesQueens, NY$160,000–$164,800 / yearFull timeThe Nurse Manager ensures the seamless integration of clinical excellence with operational efficiency, driving success through collaboration with providers, frontline staff, administrative teams, the Ambulatory operations team and senior leadership. Maintain budget accountability: monitor expenses, manage vendor contracts, track supply inventory via ERP systems, accountable for profit-loss management and meeting monthly targets, in collaboration with the Ambulatory operations team.
NewSenior Manager, Data and Insights Vaco LLCSenior Manager, Data and InsightsNew York City, NY$100,000–$110,000Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
NewBusiness Development Manager -G&S- Amenities - Career Growth Opportunities SyscoBusiness Development Manager -G&S- Amenities - Career Growth OpportunitiesUnion City, NJGuest Worldwide, a Sysco company, is a leading global manufacturer and distributor to the Travel and Leisure industry, providing hospitality products for more than 40 years to over 25,000 well-known hotel chains and independent properties in over 100 countries. This work location is flexible as the work to drive new sales and manage large new market accounts can be office based or remote reporting into Gilchrist & Soames and will include travel within the US to key customer meetings and trade shows.
NewBusiness Development Manager -G&S- Amenities - Hiring Immediately SyscoBusiness Development Manager -G&S- Amenities - Hiring ImmediatelyUnion City, NJGuest Worldwide, a Sysco company, is a leading global manufacturer and distributor to the Travel and Leisure industry, providing hospitality products for more than 40 years to over 25,000 well-known hotel chains and independent properties in over 100 countries. This work location is flexible as the work to drive new sales and manage large new market accounts can be office based or remote reporting into Gilchrist & Soames and will include travel within the US to key customer meetings and trade shows.
Integrated Project Manager AtriumIntegrated Project ManagerNew York, NYRequired Experience/Skills for the Integrated Project Manager: 3 - 6+ years of experience in project management, integrated production, or campaign management. Responsibilities of the Integrated Project Manager: Project Management & Delivery: Own and manage multiple projects simultaneously in a high-volume, fast-paced environment.
Manager, Client Programs & Events Engage Partners, Inc.Manager, Client Programs & EventsNew York, NYWorks as a collaborative member of the global client events team, supporting and contributing to events in other offices as needed to ensure a consistent and exceptional client experience across the Firm. Within this position, you will be responsible for the comprehensive management and execution of in-person and virtual client events, including CLE seminars, webinars, dinners, receptions and other Business Development and Marketing initiatives that support the firm???s practices and client engagement.
NewSenior Client Development Manager Page Group USASenior Client Development ManagerNew York, NY$162,000–$243,000 / yearFull timeThe Senior Client Development Manager will play a crucial role in driving client engagement strategies and managing business development initiatives within the legal industry. Competitive base salary ranging from $162,000 to $243,000 USD per year in New York City and eligible to receive a discretionary annual bonus.
Aesthetics Practice Manager JobilityAesthetics Practice ManagerGreenvale, NY$65,000–$80,000 / yearFull timeOur mission is to help clients achieve optimal health and beauty through personalized treatments including hormone therapy, injectables, body sculpting, skincare, and integrative wellness services. This role ensures seamless clinic operations, exceptional client experiences, and effective team leadership while maintaining compliance with healthcare regulations.
Assistant Marketing Manager W.W. Norton & Company, Inc.Assistant Marketing ManagerNew York, NYThe assistant marketing manager will plan and execute campaigns for mature, market-leading titles, maintaining steady revenue by capturing and nurturing leads, engaging and retaining current customers, tracking campaign results, and monitoring the sales pipeline. Plan and host instructor-facing events, such as professional development webinars and author talks, 1:1 demos of Norton courseware, virtual focus groups and presentations, and select in-person teaching workshops.
Product Marketing Manager Canoe IntelligenceProduct Marketing ManagerNew York City, NY$130,000–$150,000 / yearBy combining industry expertise with the most sophisticated data capture technologies, Canoes technology automates the highly-frustrating, time-consuming, and costly manual workflows related to alternative investment document and data management, extraction and delivery. Win Together -> 1 + 1 = 3. Who We Are: Canoe is reimagining alternative investment data processes for hundreds of leading institutional investors, capital allocators, asset servicing firms and wealth managers.
Senior Product Marketing Manager 9finSenior Product Marketing ManagerNew York City, New YorkThe Senior Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin’s products. Every day is different, but here’s an example of the kind of things you’ll work on: Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams.
Iterable Lifecycle Marketing Manager - Prospect Marketing Dutch Pet, Inc.Iterable Lifecycle Marketing Manager - Prospect MarketingNew York, NY$85,000–$115,000 / yearThe Role We''re looking for a Lifecycle Marketing Manager focused on prospect marketing - turning awareness into action through targeted, high-converting email, SMS, and push programs. We''re growing fast, and lifecycle marketing plays a critical role in converting curious prospects into committed members who trust Dutch for their pet''s care.
Marketing Manager PrecisionMarketing ManagerNew York City, NY$85,000–$105,000In this role, you'll partner with senior leaders and subject matter experts to shape how our expertise shows up in the market — turning complex data and insights into compelling stories that build our brand, support new business development, and position our internal innovation as a differentiator. Own the strategy, content, and production of the agency's thought leadership content including the monthly newsletter, senior staff blog posts, and LinkedIn posts for Partners.
Senior Director, Global Segment Marketing Manager - Wealth Intermediaries & Banks/Broker-Dealers Marketing The Bank of New York Mellon CorpSenior Director, Global Segment Marketing Manager - Wealth Intermediaries & Banks/Broker-Dealers MarketingNew York, NY$136,500–$300,000 / yearEstablish and enhance the firms brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader. Were seeking a future team member for the role of Senior Director, Global Segment Marketing Manager Wealth Intermediaries & Banks/Broker-Dealers Marketing to join our Client Marketing team.
Product Marketing Manager (Healthcare) PhamilyProduct Marketing Manager (Healthcare)New York City, New York$105,000–$125,000 / yearThe Product Marketing Manager will translate Phamily’s care management solution and complex healthcare workflows into compelling, outcome-focused messaging that shows how our solution fits into provider environments, helping clinical and operational leaders improve patient outcomes, streamline care delivery, and drive sustainable revenue from proactive care programs. Phamily, the company's core technology platform, has transformed chronic disease management with clinically tested AI and easy-to-use technology that enables physicians and care teams to offer high-touch, individualized patient care that has been proven to reduce investment in extra labor and the overall cost of care.
Senior Marketing Manager - Remote CorpaySenior Marketing Manager - RemoteNew York, NYRemote$110,000–$140,000 / yearThis is a highly visible role for a strategic marketer who enjoys connecting the dots, influencing stakeholders, and turning complex offerings into clear, compelling value for customers. Corpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay.
Sr Area Marketing Manager, Oncology Northeast Natera IncSr Area Marketing Manager, Oncology NortheastNYRemote$122,200–$152,700 / yearAbout the Role: Join Natera as an Area Marketing Manager to play a critical role in driving awareness and adoption of our cutting-edge molecular residual disease (MRD) test Signatera for oncology healthcare providers. Reporting to the Director of Oncology Marketing, you will oversee marketing efforts in a designated region (e.g., West, Northeast, South, or Central US) to engage providers in peer-to-peer discussions about the use of MRD in oncology practice and in regional cancer centers.
Product Marketing Manager BedgearProduct Marketing ManagerFarmingdale, NY$80,000–$120,000 / yearWith a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. This role leads product messaging execution, launch asset strategy, competitive monitoring, and claims alignment to ensure assortment and pricing decisions are clearly and effectively communicated across all customer-facing touchpoints.
NewProduct Marketing Manager The Fountain Group LLCProduct Marketing ManagerNew York, NYRemote$45–$65 / hourTherefore, it is important that you are flexible with your working hours and regularly available for alignment meetings at the end of the Dutch working day (EDT timezone overlap). Developing, refreshing, and coordinating sales and marketing collateral, such as datasheets, presentations, product documentation, and other commercial content.
AI Marketing Manager, Marketing Futures Intuit IncAI Marketing Manager, Marketing FuturesNew York, NY$169,000–$229,000 / yearYou will partner with paid media, creative, SEO, and web teams to embed AI into the campaign loop end to end, from creative variant generation through Adobe Gen Studio, Celtra, and other AI production platforms, to dynamic personalization at scale, to AEO and GEO optimization that captures incremental visibility in AI driven search surfaces. Own creative production at scale workflows through Adobe Gen Studio, Celtra, and emerging AI creative platforms, generating high volume on brand variants for Meta, Google, TikTok, LinkedIn, and DV360 with downstream connection to Motion for performance analysis.
Senior Field Marketing Manager Celigo, Inc.Senior Field Marketing ManagerNY$115,000–$135,000 / yearThis person will operate with a high degree of autonomy and business acumen, working cross-functionally with Sales, Operations, and Product to create demand, accelerate high-value deals, and deeply embed our brand within key accounts and regional ecosystems. Strategic Partnership: Serve as the strategic marketing partner to Sales VPs and Directors, co-developing plans, setting quarterly priorities, and leading execution for top-tier target accounts.
Marketing Manager Staffbase GmbHMarketing ManagerNew York, NY$90,000–$98,000 / yearIn addition, Staffbase provides a variety of benefits to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays and paid time off (PTO). Highly organized with a proven ability to manage multiple campaigns and workstreams at once, bringing structure, clear prioritization, and the right tools to keep projects moving and commitments met.
Creative & Marketing Manager - Tenant Experience Management IndustriousCreative & Marketing Manager - Tenant Experience ManagementNew York, New YorkWe are looking for a Creative & Marketing Manager to develop and operationalize event strategy, marketing systems, and creative excellence that will drive engagement, consistency, and perceived value for both tenants and ownership. As part of our tenant experience offering, we partner with leading commercial landlords to deliver amenity and engagement programs that make tenants feel more connected, supported, and productive.
Creative & Marketing Manager - CBRE x Experience by Industrious Industrious LLCCreative & Marketing Manager - CBRE x Experience by IndustriousNew York, NY$90,000–$110,000 / yearWe are looking for a Creative & Marketing Manager to develop and operationalize event strategy, marketing systems, and creative excellence that will drive engagement, consistency, and perceived value for both tenants and ownership. As part of our tenant experience offering, we partner with leading commercial landlords to deliver amenity and engagement programs that make tenants feel more connected, supported, and productive.
Brand Marketing Manager AwayBrand Marketing ManagerNew York City, New YorkYou'll partner with Merchandising, Product, and Brand teams to support product marketing initiatives, helping develop product storytelling, claims, naming, and launch narratives for new products and core collections. Reporting to the Director of Brand & Integrated Marketing, this role will steward Away’s brand identity and bring product and brand stories to life through thoughtful storytelling, cross-functional collaboration, and impactful campaign execution.
Senior Product Marketing Manager GameChanger Media, Inc.Senior Product Marketing ManagerNew York, NY$140,000–$160,000 / yearAs a Senior Product Marketing Manager, you will drive go-to-market strategy and execution for GameChangers Acquisition product area the product and features that bring new users and teams onto the platform translating market insights into positioning, messaging, and launch plans that drive adoption and deepen engagement across our features. Lead launch planning in close alignment with product management and product design, translating market, competitive, and user insights into launch strategy and prioritization decisions that drive successful product releases.
Publicity & Marketing Manager Hachette Book GroupPublicity & Marketing ManagerNew York, NY$70,000–$73,000 / yearCandidates must have 5+ years prior food & drink focused book publishing or publicity experience, strong established relationships with key media, proven ability to manage and prioritize multiple assignments in a fast-paced environment, and poise and confidence in communicating with authors, agents, media, and in-house colleagues. ESSENTIAL DUTIES AND RESPONSIBILITIES: Create, present and implement integrated publicity campaigns for designated lists and titles/products for 6-10 books per season, primarily focused on food & drink titles, as well as other adjacent lifestyle, design, and pop culture titles as needed.
Senior Product Marketing Manager Spotnana Technology, IncSenior Product Marketing ManagerNew York City, NY$175,000–$200,000 / yearBuild high-quality, polished sales tools and lead field enablement sessions that help our sales, account management, and partner support teams effectively pitch our products and articulate our differentiators. How (to land the job!): Our interview process includes an initial recruiter conversation, followed by interviews with the hiring manager and cross-functional partners, and a practical exercise to showcase your approach to product marketing strategy and execution.
Senior Marketing Manager Verlagsgruppe Georg von Holtzbrinck GmbHSenior Marketing ManagerNew York, NY$86,000–$91,000 / yearReporting to the Senior Marketing Director, the Senior Marketing Manager will be a key team member overseeing all aspects of developing and executing title marketing campaigns, building Holt platforms and audience reach, and supporting key imprint initiatives to drive book discovery and sales. Henry Holt & Co., an imprint of Macmillan with a 160-year history, is seeking a Senior Marketing Manager to work on titles spanning upmarket commercial fiction, literary debut, award-winning serious nonfiction, prescriptive nonfiction, and memoir.
Product Marketing Manager (Hybrid) Nestle SAProduct Marketing Manager (Hybrid)New York, NY$155,000–$175,000 / yearLead cross-functional collaboration across marketing (messaging and campaign deployment), Supply Chain (forecasting and distribution) and commercial teams (merchandising, end-to-end customer experience) to drive product launches. POSITION OVERVIEW: The Product Marketing Manager builds and manages the Nespresso USA B2B product portfolio (machines, accessories and coffee) to elevate the brand, drive business growth, and deliver value to our consumers.
Growth Marketing Manager Charlie Health IncGrowth Marketing ManagerNew York, NY$101,000–$130,000 / yearProven track record of optimizing campaigns for performance (CPA, CPL, ROI) across multiple platforms including Google Ads and Meta Ads Manager. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.
Sr. Product Marketing Manager Peloton Interactive IncSr. Product Marketing ManagerNew York, NY$135,000–$189,100 / yearThis role will report into the Director, Product Marketing (Connected Fitness) and will partner with a wide range of teams (Hardware, Product, Design, User Research, Consumer Insights, User Research, Finance, Marketing channels, and more) to define the strategy and lead a cross functional team to deliver results that drive business impact. Develop the product marketing strategy for new products and features that support the Connected Fitness product portfolio (experience working with physical product teams to define feature set and pricing is strongly preferred) and drive alignment across all parts of the business.
Senior Director, Global Segment Marketing Manager - Alternatives Managers & Insurance Segment The Bank of New York Mellon CorpSenior Director, Global Segment Marketing Manager - Alternatives Managers & Insurance SegmentNew York, NY$136,500–$300,000 / yearEstablish and enhance the firms brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader. Were seeking a future team member for the role of Senior Director, Corporate Segment Marketing Manager - Alternatives Managers & Insurance Segment to join our Client Marketing team.
Sr. Product Marketing Manager, Analytics Portfolio Pendo.io IncSr. Product Marketing Manager, Analytics PortfolioNew York, NY$145,400–$175,000 / yearPendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Direct experience using product analytics tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms, with a strong understanding of funnels, retention curves, event schemas, and instrumentation decisions.
Marketing Manager Consolidated Communications Holdings IncMarketing ManagerNYRemote$76,244–$115,571 / yearWe are seeking an experienced Marketing Manager to join our Customer Base Management team, leading targeted marketing efforts focused on customer retention, cross-sell, and revenue growth within our residential and microbusiness segments. You will be joining at an exciting time in our companys history - as we expand fiber service across the country and build the team that keeps our growing customer base connected and engaged.
e-Commerce Marketing Manager L.N. Curtis & Sons Ince-Commerce Marketing ManagerNY$88,300–$103,133 / yearThe eCommerce Marketing Manager at Curtis is a key member of the eCommerce and Marketing team who will help lead the end-to-end performance and user experience of Curtis web properties. Curtis & sons is a company whose principal product is service, whose principal resource is people, and whose principal purpose is to be a distinguished leader in the field of supplying and servicing emergency responder equipment.
Proposal and Marketing Manager (AI-Enabled) HR&A AdvisorsProposal and Marketing Manager (AI-Enabled)New York, NYFull timeEnsuring proposal teams can easily access the information they need to produce high-quality submissions, including: Maintaining and continuously improving pilot AI tools already in use to to retrieve marketing assets (e.g., resumes, qualifications, commonly-used narratives) and teaching people how to use it. We are looking an AI innovator — a creative and entrepreneurial professional with 7–10 years of experience managing proposal and marketing processes for professional services companies and someone who has been an early adopter of AI technologies in the RFP space to accelerate response times, enhance compliance, and elevate proposal quality.
Partner Marketing Manager Xariable IncPartner Marketing ManagerNew York City, NY$90,000–$110,000 / yearFor our brands, we power critical parts of the shopping experience - like tracking, returns, editing, and logistics - ensuring customers always have confidence that packages will arrive on time, fit as expected, and be refunded or exchanged if it doesn't work out. We build the assets, education, and feedback loops that make our 700+ agency, technology, and logistics partners solve brand challenges with Loop, fueling the referral engine and expanding Loop's footprint across the ecommerce ecosystem.
Salesforce Marketing Manager Perficient IncSalesforce Marketing ManagerNEW YORK, NY$80,000–$110,000 / yearProudly serving clients that represent the world's most innovative brands, and in collaboration with our powerful technology partner ecosystem, we bring deep industry expertise and data-driven design to redefine how businesses run and succeed. The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs.
Marketing Manager - InterContinental New York Barclay InterContinental Hotels Group PlcMarketing Manager - InterContinental New York BarclayNew York, NY$43–$48 / hourDemonstrate strong relationship management and negotiation skills; build, develop, and sustain effective partnerships with key stakeholders including the General Manager, Director of Sales & Marketing, Sales and Revenue leaders, regional marketing teams, and media representatives. Additional requirements: Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with leadership, media representatives, agency partners, and internal teams that reflects highly on the hotel, the brand and the Company.
Product Marketing Manager, Core Math Amplify Education IncProduct Marketing Manager, Core MathNY$90,000–$100,000 / yearThe Product Marketing Manager, Core Math, plays a pivotal role on a fast-moving, cross-functional team, leading various product marketing initiatives to support our K12 core math program, Amplify Desmos Math. The Product Marketing Manager views themselves as integral to the success of the product, sales, and marketing teams, and is energized by Amplifys mission to positively impact the lives of millions of students.
Senior Product Marketing Manager, Upmarket GlossGenius, Inc.Senior Product Marketing Manager, UpmarketNew York, NY$160,000–$180,000 / yearYou''ll serve as the point person on GTM to drive growth in this segment - partnering with Marketing, Creative, Product, Sales, Growth, and Strat Ops to drive roadmap decisions, influence marketing and sales strategy, and ensure our messaging resonates across channels. Own the go-to-market strategy for larger, multi-location service business customer segments - from positioning to launch to ongoing iteration, ensuring our messaging resonates and clearly differentiates GlossGenius from competitors.
Senior Solution & Customer Marketing Manager Rocket Software IncSenior Solution & Customer Marketing ManagerNYRemote$97,500–$131,625 / yearReporting to the Director, Solution & Customer Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for a new AI solution that enable IT teams at some of the world's largest organizations to modernize their infrastructure. Understand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and customer programing.