Key performance indicators for the Government Marketing Specialist include the number of Defense Industrial Base (DIB) and Government Industrial Base (GIB) clients served, expansion of equity and inclusion measured by participation rates of small, disadvantaged, HUBZone, women-owned, and veteran-owned businesses, as well as counseling hours, documented success stories, client satisfaction ratings, and contract awards facilitated for clients. A core responsibility is to support small and diverse enterprises, including those owned by minorities, women, and veterans, by providing high-quality, cost-effective, and timely guidance on how to identify, bid for, secure, and fulfill government contracts.