Establish operational objectives for multiple teams, ensuring all initiatives are aligned with overarching business goals and functional strategies., and (ii) Lead Amazon digital discoverability and search optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), ensuring product content is optimized for traditional search and emerging AI-powered shopping and discovery experiences. Drive customer-led AEO and digital shelf optimization by translating key customer segments, needs, and search behaviors into differentiated product titles, PDP content, imagery, video, A+ Content, Brand Stores, and keyword strategies that improve organic visibility, relevance, engagement, and conversion.