Experience implementing and optimizing enterprise marketing technology platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud (Data360), Marketo, Pardot, HubSpot, or comparable solutions, with knowledge of CRM integration, customer segmentation, personalization, and journey orchestration. Accountabilities: Lead the implementation, governance, and optimization of Athene's marketing automation ecosystem, including Salesforce Marketing Cloud and Salesforce Data Cloud (Data360), enabling scalable, personalized customer journeys across distribution channels.