Marketing Analyst APN Consulting IncMarketing AnalystEdison, NJFull timeThe Marketing Analyst will play a key role in identifying growth opportunities, strengthening its position within the Writing Instruments category, and enabling data-driven business strategies. Reporting to the VP of Marketing, this role is critical in transforming data into actionable insights that support Sales, Marketing, and Product Development decision-making.
NewSales/Financial Analyst JobotSales/Financial AnalystEdison, NJ$100,000–$140,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. If you are a driven individual with a passion for sales analysis and a desire to make a significant impact in the healthcare industry, we would love to hear from you.
Contract Business Analyst- Hybrid in Philly up to 48/hour! Beacon Hill Staffing Group, LLCContract Business Analyst- Hybrid in Philly up to 48/hour!Philadelphia, PennsylvaniaFull timeLearn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com. This individual will support critical claims operations initiatives, process improvement efforts, and cross-functional projects focused on enhancing the member experience and driving operational efficiency.
NewAssociate Director, Global Oncology Marketing, Biomarker Strategy Daiichi Sankyo, Inc.Associate Director, Global Oncology Marketing, Biomarker StrategyBasking Ridge, NJ$162,400–$243,600 / yearFull timep style="margin:0in;line-height:normal;font-size:12pt;font-family:'aptos' , sans-serif">Download Our Benefits Summary PDF. Critical responsibilities include contribution to the brand plan, providing commercial input to CDx team, development of tactics such as education to laboratories/pathologists, drive quality initiatives, ensuring adequacy of testing supply in markets and coordinating all activities with regional teams.
NewDigital Operations - Digital Marketing Specialist ECLARODigital Operations - Digital Marketing SpecialistLawrence Township, NJ$69.48–$73.69 / hourstrong>Responsibilities: Strategic Financial Management:Direct and manage production budgets across a portfolio of brands or therapeutic areas, ensuring prudent allocation of resources aligned with strategic priorities. Position Overview:The US Content Production Manager serves as a pivotal strategic and operational partner within a highly matrixed organizational framework, working in close alignment with Brand and Omnichannel Strategy teams.
Director, Regulatory Affairs Advertising and Promotion Daiichi Sankyo, Inc.Director, Regulatory Affairs Advertising and PromotionBasking Ridge, NJ$184,240–$276,360 / yearFull timep style="margin:0in;line-height:normal;font-size:12pt;font-family:'aptos' , sans-serif">Download Our Benefits Summary PDF. The Director, Regulatory Affairs Advertising and Promotion (RAAP) provides senior strategic and tactical regulatory leadership for U.S. promotional and selected non-promotional communications across assigned products, therapeutic areas, and key business initiatives within the Daiichi Sankyo portfolio, including alliance assets.
NewSocial Media Specialist System OneSocial Media SpecialistEwing Township, NJRemote$35–$40 / hourli>Proven ability to create effective videos and content for organic and paid social media, with skills in graphic tools such as Photoshop and Canva . Own daily social publishing, community engagement, influencer support, and KPI reporting to drive follower and engagement growth across Instagram, TikTok, and YouTube.
NewSocial Media Content Specialist System OneSocial Media Content SpecialistEwing Township, NJRemote$33–$35 / hourli>Proven ability to create effective videos and content for organic and paid social media, including skills in graphic tools like Photoshop and Canva . Support social media community management and influencer marketing by creating and publishing content, engaging audiences, and reporting on performance across key platforms.
Product Testing Engineer / Product Testing Specialist – Softgoods Tanisha SystemsProduct Testing Engineer / Product Testing Specialist – SoftgoodsBoulder, CO, COFull timeAdditional Job Details: The Product Testing Engineer Softgoods is responsible for planning, executing, and documenting product validation, quality inspections, and compliance testing across the softgoods development and manufacturing lifecycle. Tanisha Systems services clients in Government, Banking & Financial Markets, Insurance, Healthcare, Retail & Consumer Goods, Energy & Utilities, Life Sciences, Telecom, Manufacturing and Transportation Industries around the globe.
Global Product Development and Supply - Cell Therapy Analytical Development (CTAD) EclaroGlobal Product Development and Supply - Cell Therapy Analytical Development (CTAD)Summit, NJ$49.13–$52.11 / hourFull timeThe analytical department is responsible for flow cytometry, cell-based potency, RT-qPCR/PCR and other analytical assays testing to support process characterization testing of the lentiviral vector and cell therapy drug product samples. Position Overview:The Analyst is responsible for supporting the method transfer and analytical testing with moderate supervision as part of Cell Therapy Technical Operations (CTTO) Team.
Medical and Regulatory Affairs - Cell Therapy Medical Communication Specialist EclaroMedical and Regulatory Affairs - Cell Therapy Medical Communication SpecialistLawrence Township, NJ$77.58–$82.28 / hourFull timeResponsibilities:Take on assigned projects to help with development and execution of functionally integrated and aligned medical communications plans; adjust communications plans in accordance with clinical trial results / milestones and changes in the healthcare landscape. In-depth knowledge of Good Publication Practices and guidance (GPP, ICMJE), Sunshine Act, Pharma Code of Conduct, and other guidance related to post-marketing practices and scientific data communication.
Digital Marketing Specialist EclaroDigital Marketing SpecialistLawrence Township, NJ$77.14–$81.81 / hourFull timeThe Production Manager works closely with various external agency partners, including creative and production agencies, to ensure seamless workflow, asset creation, and on-time delivery of marketing materials. The Production Manager partners with external agencies and internal matrix teams to oversee projects, ensure deadlines are met, and support continuous optimization of operational models.
Commercial Outside Sales Specialist (B2B) - East NJ Viking PestCommercial Outside Sales Specialist (B2B) - East NJManalapan Township, NJViking Pest is expanding and seeking a Commercial Sales Representative to build relationships with businesses and hunt new business accounts. Our team includes experienced professionals who support our sales and service teams, helping you succeed and grow your career.
Vice President, Marketing Gellert Global GroupVice President, MarketingElizabeth, NJ$200,000–$250,000 / yearGellert Global Group consists of many of the leading North American food importing companies (Atalanta Corporation, Camerican International, Finica, and GGG Manufacturing) and has been involved in importing food products for over 100 years. The VP of Marketing will be responsible for shaping and executing a unified marketing vision that enhances brand equity, drives customer engagement, and supports business growth across domestic and international markets.
B2B Phone Closers for Digital Advertising – Top Commissions No Cap on Earnings! Terraboost MediaB2B Phone Closers for Digital Advertising – Top Commissions No Cap on Earnings!Lakewood, NJ$800–$1,500This isn’t just ad sales — it’s the implied endorsement of major retailers like like Save Mart, Lucky's, FoodMaxx, Pavilions, Vallarta, and Albertsons. Digital Advertising Sales on Jumbo 5-Foot Ads at Major Retailers — Amazing Opportunity for Independent Sales Contractors!
High Commission Remote Sales Opportunity - Advertising Terraboost MediaHigh Commission Remote Sales Opportunity - AdvertisingLakewood, NJRemote$800–$1,500Advertising Sales on Jumbo 5-Foot Ads at Major Retailers — Amazing Opportunity for Independent Sales Contractors . This isn’t just ad sales — it’s the implied endorsement of major retailers like CVS, Kroger, HEB, and Albertsons.
Advertising Sales Contractors - High Earning Potential! Terraboost MediaAdvertising Sales Contractors - High Earning Potential!Lakewood, NJ$800–$1,500Advertising Sales on Jumbo 5-Foot Ads at Major Retailers — Amazing Opportunity for Independent Sales Contractors . This isn’t just ad sales — it’s the implied endorsement of major retailers like CVS, Kroger, HEB, and Albertsons.
Social Media Content Manager Unrivaled SportsSocial Media Content ManagerFlemington, NJThis is an editorial role with creative muscle: you’ll shape the voice of Unrivaled Sports and our portfolio of brands across platforms, coordinate creator output, and craft an always-on strategy that helps millions of families feel connected to the magic and impact of youth sports. Unrivaled Sports is building the nation’s most exciting, community-driven youth sports brand—and we’re looking for a Social & Content Manager who lives and breathes sports culture to join our team.
Merchandising Manager Aminov Search PartnersMerchandising ManagerMetuchen, NJ$110,000–$110,000 / yearThe successful candidate will recognize market trends and translate them into innovative, cost-effective products, working closely with both Walmart and international suppliers to curate an optimal product selection. Responsibilities include negotiating pricing, managing lead times, and coordinating production schedules to achieve cost-efficiency and timely delivery.
Technical Product Specialist Synerfac Technical StaffingTechnical Product SpecialistLanghorne, PADisclaimer: By applying for this job, you agree to receive calls, Al-generated calls, text messages, or emails from Synerfac Technical Staffing and our contracted partners. Preferred Skills & Experience: * Associate's or Bachelor's degree in HVAC/R Technology, Mechanical Engineering is related field is preferred.
Inside Sales Representative (B2B Industrial) The HR TeamInside Sales Representative (B2B Industrial)Newtown, PA$70,000–$80,000 / yearThe Inside Sales Representative plays a vital role in achieving revenue growth by handling inbound inquiries, sourcing new opportunities, and collaborating with the Sales and Marketing teams to develop and maintain strong customer relationships. Our products are recognized worldwide for their reliability and long service life, supporting renewable energy systems in the most demanding applications.
Lead Business Analyst - Medicare Supplement insurance, Medsupp insurance Location: Piscataway, NJ Accord Technologies Inc.Lead Business Analyst - Medicare Supplement insurance, Medsupp insurance Location: Piscataway, NJPiscataway, NJ$50–$55You will play a key role in analyzing business needs, documenting requirements, and supporting processes such as claims processing, claim adjudication, policy administration, new business, and underwriting to help us deliver efficient Medicare solutions.. Understand and map core processes including claims processing, claim adjudication, policy administration, new business setup, and underwriting workflows.
Business Analyst GTTBusiness AnalystMt. Laurel, NJRemoteThe Business Analyst supports operational risk assessments across Consumer Bank processes by facilitating stakeholder collaboration, documenting risks, and designing controls. The position requires strong analytical skills, experience in risk management, and the ability to manage multiple concurrent assessments while maintaining high-quality deliverables.
Marketing Coordinator Ballard Spahr LLPMarketing CoordinatorPhiladelphia, PennsylvaniaAs a Marketing Coordinator within our Marketing & Business Development team, you will work with the Chief Marketing and Business Development Officer, the Director of Marketing, and the Marketing Operations Manager as a vital part of the operations team. In addition to coordinating a range of responsibilities, the ideal candidate will have keen attention to detail, be proactive in support of the team, contribute ideas, and anticipate any obstacles or opportunities, acting with a sense of urgency and personal responsibility.
Pricing Analyst Ballard Spahr LLPPricing AnalystPhiladelphia, PennsylvaniaAs a Pricing Analyst within our Practice Administration team, you will: Collaborate with lawyers, practice groups, marketing professionals, and financial management to provide pricing support for new client engagements and RFP submissions. A career at Ballard Spahr means joining a team of talented mentors, colleagues, and friends, supported by strong leadership that actively encourages professional growth.
Digital Marketing Communications Specialist, Global Refinish Axalta Coating SystemsDigital Marketing Communications Specialist, Global RefinishPhiladelphia, PennsylvaniaIn partnership with Marketing Communications Segment leaders, this role is responsible for creating and managing landing pages, Salesforce.com lead generation campaigns, targeted digital marketing initiatives, and paid media efforts to ensure consistent brand visibility and measurable business impact. Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific.
Senior Pricing Analyst Ballard Spahr LLPSenior Pricing AnalystPhiladelphia, PennsylvaniaAs a Senior Pricing Analyst within our Practice Administration team you will: Collaborate with lawyers, practice groups, marketing professionals, and financial management to lead pricing support for new client engagements and RFP submissions. Proactively analyze profitability and key financial metrics for the firm's departments, practices, and clients to drive revenue growth and assist with presenting findings to leadership.
Digital Marketing Manager Axalta Coating SystemsDigital Marketing ManagerPhiladelphia, PennsylvaniaIn partnership with Regional Marketing Communications Leads, this role is responsible for creating and managing Pardot and Marketing cloud communications, AEM web pages, landing pages, Salesforce.com lead generation campaigns, targeted digital marketing initiatives, and supporting social media and paid media efforts to ensure consistent brand visibility and measurable business impact. Job Summary: In this role, The Digital Marketing Communications Manager is responsible for managing and optimizing the company's digital presence across our global B2B Energy Solutions, Architectural and General Industrial customer base including marketing automation, email management, web, social, and advertising channels to drive customer acquisition, engagement, and retention.
Performance Manager Axalta Coating SystemsPerformance ManagerTrenton, New JerseyAxalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. We've recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.
Marketing Content Specialist, Global Refinish, Economy Segment Axalta Coating SystemsMarketing Content Specialist, Global Refinish, Economy SegmentPhiladelphia, PennsylvaniaAxalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Craft the implementation plan and partner with the Social Media Manager to implement internal and external programs to ensure segment communications to Customers, Partners, Employees, Investors, and the market at large are communicated as designed.
Group Field Marketing Manager, THV Edwards LifesciencesGroup Field Marketing Manager, THVPhiladelphia, PA$145,000–$205,000 / yearEdwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. + Marketing Representation: Represent the marketing team and provide product expertise at local/regional presentations to diverse audiences.
Retailer Merchandising Manager Subaru of America, Inc.Retailer Merchandising ManagerCamden, NJFull timeDevelops the Subaru retail merchandising strategies for SOA while collaborating with the Parts, Marketing, and Sales departments Empowers Subaru retailers, Subaru field team, and Distributor partners with the assets, tools, and training that support the promotion and sale of brand-focused merchandise and accessories. Communicates the strategy to various Subaru of America (SOA) departments, field teams, and Subaru vendor partners for final retail execution and the tracking of retailer accessory and gear sales results.
Field Operations Analyst Subaru of America, Inc.Field Operations AnalystCamden, NJFull timeOversees event planning and execution, alongside manager, for annual companywide conferences (such as National Training Conference [NTC] and National Business Conference [NBC]) as well as more targeted meetings (such as Regional organizational meetings), including serving as on-the-ground support and fulfilling day-to-day planning and administration of the events and activities. Creates and modifies reports using the following systems/sites: Subaru's reporting system, Oracle Business Intelligence (OBI), and other sources of information including retailer financial statements, vehicle registration data from Experian Velocity, J.D.
Incentives Data Analyst Subaru of America, Inc.Incentives Data AnalystCamden, NJFull timeMaintains responsibility for the financial modeling of SOA/SMF Low Rate, Lease, and SOA Loyalty programs, as well as for program communications, obtaining approvals and rollout of national and zone programs onto Subarunet. Completes and distributes various reports/analysis to management, as well as maintains Key Performance Indicators (KPIs) and dashboard reports on SMF and Auto Lease Guide (ALG) data for executive management reporting.
Commercial Marketing Associate CertaPro Painters of Eastern Monmouth County, NJCommercial Marketing AssociateMiddletown, NJWe are an organization of professional painting contractors specializing in beautifying homes and buildings; interiors, exteriors, commercial, offices, and condominiums. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to CertaPro Painters Corporate.
Relationship Manager /Field Marketing Rep - Water Restoration Industry Drytech Restoration LLCRelationship Manager /Field Marketing Rep - Water Restoration IndustryHillsborough, NJDryTech is a well-established and trusted water, fire, and mold restoration company serving New Jersey, Staten Island, and Rockland County, NY. Your job is simple to explain and hard to execute: Make sure DryTech is the first call when something floods, burns, or grows mold.
Specialist, Regulatory Affairs Operations Publishing Taiho OncologySpecialist, Regulatory Affairs Operations PublishingPrinceton, NJ$86,700–$102,000 / yearFull timeThe Regulatory Affairs Operations team creates and manages investigational and marketing applications to health authorities like the FDA and EMA, compiles required data and maintains compliance with evolving regulations and technologies—including AI—to support drug review, approval and market access while protecting public health. Advanced skills in eCTD publishing tools (including docuBridge), MS-Office, Adobe Acrobat applications, electronic document management systems (preferably Generis’ CARA), and the ability to learn required systems and processes quickly.
Service & Quality Strategic Operations Manager Subaru of America, Inc.Service & Quality Strategic Operations ManagerCamden, NJFull timeCreates, reviews, monitors, analyses, and reports on all aspects of Service and Quality including but not limited to; Warranty, PAR, Customer Pay, Field Service Quality (FSQ), Field Quality Assurance (FQA), Advanced Quality Assurance (AQA), Technical Training, Field Quality and Service Operations. Prepares and conducts quarterly financial and operational reviews with all Service & Quality department teams and prepares reporting packages for presentation to the President and CEO and CFO as well as other Subaru of America (SOA) and Subaru Corporation (SBR) executives.
Director of Transfer Pricing Axalta Coating SystemsDirector of Transfer PricingPhiladelphia, PennsylvaniaThe Director of Transfer Pricing is expected to be a key leader responsible for managing and operating a best-in-class global transfer pricing function, which will include policy implementation, planning and execution of strategic operational business models, integration of acquisitions into existing operational transfer pricing structures, participating in audit defense and dispute resolution, optimization of transfer pricing processes, and supporting compliance documentation. The Director of Transfer Pricing will work closely with global leaders across the organization including those in Finance, Treasury, Legal and other business functions.
Brand Design Lead Kenvue IncBrand Design LeadSummit, NJ$110,500–$156,000 / yearThis role partners closely with Design Leads, Marketing, Innovation, R&D, Design CoE, External Agency Partners, and Operations to translate brand and innovation briefs into compelling, best-in-class Brand Design asset execution and guidance across a range of touchpoints, from Key Visuals to PDPs. The Brand Design Lead is responsible for oversight and direction of all key Brand Design activities for a given brand or brands, including conceptualizing, designing, and delivering Brand World assets, guidance, and systems across Kenvue's Self Care portfolio.
Sr. IT Product Manager Novo Nordisk ASSr. IT Product ManagerPlainsboro, NJ$120,300–$222,600 / yearFinance & Operations works closely across the organization to guide enterprise-wide resource allocations, investment choices, drive core operations and develop insights to drive growth and operational excellence across the value chain while innovating for future capabilities. Were responsible for regulating accounting, upholding workplace safety, managing our supply chain and sampling, supporting technological and data innovation, maintaining our facilities and assuring the integrity and completeness of all business transactions.
Sr. Lead Business Analyst (Private Markets) Teachers Insurance and Annuity Association of America (TIAA)Sr. Lead Business Analyst (Private Markets)Iselin, NJ$134,000–$172,000 / yearIn addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). Acceptance Testing, Business Analysis, Business Process Improvement, Business Process Mapping, Business Process Understanding, Business Requirements, Collaboration, Data Analysis, IT Business Analysis, Systems Design/Analysis, Systems Development Life Cycle, Technical Documentation, Test Planning.
Director, Digital Marketing, Paid Media & Search Engine Optimization Brother Industries LtdDirector, Digital Marketing, Paid Media & Search Engine OptimizationBridgewater, NJ$160,000–$180,000 / yearThe Director, Digital Marketing, Paid Media & Search Engine Optimization, leads and scales Brothers digital commerce business by overseeing all paid advertising and organic search strategies to grow Brother brand awareness, increase market share, and drive customer acquisition across our direct-to-consumer website (brother-usa.com) and key marketplace channels including Amazon, Walmart, and other retail channels. This position leads a team of digital marketing professionals and manages external agency partnerships through a critical period of digital transformation focused on adopting advanced ad tech capabilities and employing rigorous test-and-learn methodologies while maintaining a close pulse on profitability mix and return on ad spend.
Executive Director of Research Strategy & Operations (Academic Research Manager) Princeton UniversityExecutive Director of Research Strategy & Operations (Academic Research Manager)Princeton, NJ$140,000–$190,000 / yearDemonstrated record of excellence and leadership in research, commensurate with career stage Collaborative mindset and exceptional stakeholder management skills Experience in strategic planning towards achieving broader mission as well as coordinating and collaborating with diverse teams with an inclusive and growth mindset Experience in broader impacts, including entrepreneurship, science policy or other aspects being academia Strong communication across multiple levels, project management, and experience in developing and managing new projects Applicants should upload the following: Cover letter - addressing the applicant's qualifications for each aspect of the responsibilities listed above Curriculum vitae Personal statement Statement of research and teaching background, interests and philosophy *Contact information for three references Applicants must apply online at https://www.princeton.edu/acad-positions/position/41101.The work location for this position is in-person on campus at Princeton University and is subject to the University's background check policy. Work collaboratively with the ODBI Director, faculty and staff to develop and operationalize a long-term strategic vision for ODBI, which will include standing up efforts to increase external engagement (such as the ODBI Corporate Affiliates Program), develop entrepreneurship activities, and engage in discussions and outreach in science policy ESSENTIAL QUALIFICATIONS Ph.
Business Analyst (Digital Solutions) Nomura Holdings IncBusiness Analyst (Digital Solutions)Philadelphia, PA$110,000–$135,000 / yearBy connecting markets East & West, Nomura services the needs of individuals, institutions, corporates and governments through its three business divisions: Wealth Management, Investment Management, and Wholesale (Global Markets and Investment Banking). Through active management, we deliver differentiated and innovative solutions across equities, fixed income, multi-asset, and private credit supported by a team of disciplined and tenured investment professionals.
Manager of Product Analytics Creditly CorpManager of Product AnalyticsPhiladelphia, PAYou will partner with Product, Engineering, and User Research to define success metrics, uncover insights, and embed data-driven decision making across the product lifecycle while leading a team of product analysts. Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.
SEO Associate Manager Live Nation Entertainment IncSEO Associate ManagerPennsylvania, PARemote$77,000–$97,000 / yearThis role is ideal for someone energized by the full spectrum of modern SEO; from content quality, search intent alignment, and SERP feature optimization to the technical factors that influence discoverability, rendering, and crawl efficiency and who enjoys partnering with others to translate insights into scalable, high‑impact search performance improvements. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.
Transit Management Analyst Series Metropolitan Transportation AuthorityTransit Management Analyst SeriesStaten Island, NY$67,933–$80,421 / yearEDUCATION AND EXPERIENCE: Assistant Transit Management Analyst I and II: A master's degree from an accredited college or university in business administration, public administration, public policy, engineering, engineering technology, economics, architecture, mathematics, physics, computer science, finance, accounting, transportation planning, industrial psychology, urban planning/studies, Human. DESIRED SKILLS: Proficiency in Microsoft Office applications (Excel, SharePoint, PowerPoint, Word, Power BI), including creating and manipulating functions, building pivot tables, generating reports, and importing/exporting complex datasets.
Urban Outfitters Senior Manager, CRM Urban Outfitters IncUrban Outfitters Senior Manager, CRMPhiladelphia, PALeadership & Coaching: Proven leadership experience mentoring and developing talent, including hiring and onboarding, and strategically leveraging diverse skill sets to build and lead a high-performing, cohesive team. Customer-First-Thinking and Application Drive audience segmentation through data‑driven analysis, identifying distinct behavioral cohorts within UO and translating insights into targeted CDP audiences for personalized digital engagement.