Own Paid Acquisition - Lead Sploot's paid acquisition program across Google, Meta, YouTube, TikTok, CTV/programmatic, Direct Mail, and other channels• Build the Growth Strategy - Develop and evolve a full-funnel acquisition strategy that drives awareness, consideration, and new client appointments• Optimize for the Business - Build campaign structures and media plans around real-time clinic capacity, appointment availability, and market-level business needs• Manage & Optimize Campaigns - Launch, manage, and optimize campaigns across targeting, bidding, creative, and funnel stages• Lead Creative Testing - Partner with the creative team to develop concepts and establish systematic testing across hooks, formats, audiences, and messaging• Turn Data Into Action - Monitor performance, identify trends, diagnose underperformance, and quickly implement solutions• Build Better Measurement - Maintain accurate attribution, reporting, UTMs, platform integrations, and dashboards using tools like GA4 and Mixpanel• Develop Audiences — Build and refine customer personas, custom audiences, lookalikes, and other targeting strategies based on campaign and customer insights• Scale New Channels - Pilot and develop channels like YouTube and TikTok, building the learnings and best practices needed to inform future investment• Automate & Innovate - Identify opportunities to streamline marketing workflows using AI tools, agents, scripts, and automation• Partner Across the Business - Work closely with lifecycle, brand, creative, product, and local marketing teams to connect acquisition strategy to the client and clinic experience. Fast-growing veterinary company backed by L Catterton• Modern primary + urgent care model built around the needs of today's pet parents• High-ownership environment where marketing directly impacts clinic growth• Opportunity to shape acquisition strategy across an expanding national footprint• Collaborative team spanning growth, brand, lifecycle, product, and local marketing.