Santa Monica, CA30+ days ago
At the center of this effort is PlayDX, our intelligence platform that brings together behavioral data, community sentiment, qualitative and quantitative research, and advanced analytics to uncover the motivations, tensions, and connections players form with games, shaping how they discover, engage with, and stay loyal to them. This integrated approach gives publishers and studios dynamic access to player insights, helping teams anticipate player behavior, respond more quickly to the signals that matter most, and make better decisions across marketing, product, and community strategy.