This role reports to the Senior Director, Entertainment & Lifestyle Partnerships and works closely with Consumer Marketing, Brand, Media, Content, Client Marketing, and market teams to ensure music partnerships are integrated into broader marketing strategies and deliver measurable value across consumers, clients, and the Visa ecosystem. This leader will develop scalable music platforms and activation models that connect Visa with priority audiences—particularly Next Gen and Affluent consumers—through relevant and differentiated music experiences across festivals, artists, streaming platforms, and cultural moments.