Partnering closely with Customer Experience, Retention, and Marketing teams, the role turns customer insights, feedback, and behavioral data into practical digital experience improvements, coordinated communications, onboarding activity, and engagement initiatives that strengthen customer relationships and support business objectives. Working within the customer marketing strategy set by the Senior Marketing Manager, the role improves how customers engage with Superiors digital channels, communications, and self-service platforms to drive adoption, engagement, satisfaction, and long-term customer value.