RESPONSIBILITIES: Paid media Strategy & Execution Lead full-funnel paid media strategy across paid search, paid social, programmatic, display, CTV/video, audio, native, retail media, and HCP endemic platforms Develop differentiated media, audience, channel, and investment strategies for HCP (Health Care Professional) and consumer audiences based on business objectives and customer journeys Own annual planning, campaign activation, budget allocation, forecasting, agency performance, and in-flight optimization across the brand portfolio Connect paid media with CRM, social, influencer, eCommerce, Amazon, websites, sales enablement, launches, and event-based amplification SEO, AIO/GEO & Digital Discovery Lead enterprise SEO across technical, on-page, off-page, content, local, and platform optimization for professional and consumer digital experiences Build the AI search and discovery roadmap, including AIO/GEO (AI Optimization & Generative Enging Optimization) strategy, structured data, schema, entity authority, answer-ready content, citation visibility, and LLM (Large Language Model) monitoring Partner with Content, Medical, Brand, Digital Product, IT, and agencies to improve crawlability, relevance, authority, accuracy, compliance, and discoverability Measurement, Optimization & Leadership Establish measurement frameworks using analytics, attribution, incrementality, MMM/MTA (Marketing Mix Modeling/ Multi-Touch Attribution), experimentation, and executive-ready reporting to connect investment with business outcomes Lead audience, channel, bid, landing-page, and creative testing, including dynamic creative optimization and emerging AI-enabled media capabilities Lead and develop team members; manage agencies, budgets, contracts, workflows, governance, brand safety, privacy, and MLR (Medical, Language, & Regulatory) requirements REQUIREMENTS: 10+ years of progressive paid media, performance marketing, SEO, digital acquisition, or integrated marketing experience across complex brands or portfolios Bachelor''s degree in Marketing, Business, Communications, Analytics, or a related field; advanced degree a plus Demonstrated success leading paid media and search strategies for both HCP and consumer audiences Direct experience with HCP audience strategy, professional media platforms, lead generation, compliance, and downstream conversion measurement Experience leading teams and managing agencies, large budgets, contracts, forecasting, and cross-functional programs Proven ability to translate data and market signals into investment decisions, optimization strategies, and measurable growth SKILLS: Expertise across paid search, paid social, programmatic, CTV/video, retail media, and HCP digital channels Deep knowledge of technical SEO, content optimization, structured data, schema, local search, and web analytics Experience with AIO/GEO, AI search monitoring, LLM visibility, entity authority, and answer-engine optimization Proficiency with platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, DSPs, GA4, Search Console, and enterprise SEO tools Experience with attribution, incrementality, MMM/MTA, experimentation, dashboards, and executive reporting Healthcare, nutrition, wellness, CPG, or other regulated-category experience #LI-HW1 Salary: $154,858.77 to $211,685.10 per year Bonus Eligibility: Yes The pay range provided is a good faith estimate for the position at the time of posting. POSITION SUMMARY: The Senior Manager, Integrated Media & Search will lead the strategy, investment, execution, and optimization of paid media and organic search across Medical Nutrition brands (including Compleat, Peptamen, Alfamino, and others) and Atrium brands (including Pure Encapsulations and Klean Athlete).