You set the region's priorities and pace, arbitrate CRM lead routing between direct KAMs and PAR partners, and report regional performance, pipeline health, and hiring/enablement progress into the monthly Sales Steering Committee. Set the region's development pace and priorities, including which ecosystems (Education, Events & Hospitality, Industrial, Public Safety & Security) to prioritize, in what sequence, and with what resourcing, based on the region's actual market conditions.