Own paid acquisition end to end: strategy, execution, and optimization across Meta, Google, TikTok, X, Reddit, YouTube, influencers/affiliates, and emerging channels — with full accountability for CAC, LTV, payback period, and funded-account growth. Be hands-on in the platforms daily: building campaigns, structuring audiences and bidding, launching creative tests, and killing what doesn't work — while managing agencies and contractors to extend our reach.