Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, our fully digital marketplace is grounded in trust, transparency, and fun, featuring grading and authentication, vaulting, and digital pack openings that let collectors build and display their collections in a personalized online showroom from anywhere in the world. Build and own the annual budget, quarterly re-forecast, and 3–5 year long-range plan as a single driver-based model, built bottom-up from platform drivers and unit economics: buyer and seller acquisition, activation, repeat rate, order frequency, AOV, GMV, and take rate.