We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. The role will partner with the DTC organization, including product management, CRM, marketing, merchandising, UX, engineering and data teams to measure performance, identify business opportunities, improve customer experiences, and enable data-led decision making.