Promote wine club membership through staff training, guest education, and hospitality initiatives; monitor wine club enrollment, retention, and membership activity while recommending strategies to improve long-term member participation; maintain wine club membership records and assist with member engagement initiatives and customer communications; and assist with planning wine releases, member-exclusive events, and promotional campaigns designed to increase customer loyalty and repeat visitation. Coordinate and manage public and private events held within the Southwest Wine Center, including scheduling, logistics, staffing, vendor coordination, and event execution; collaborate with internal departments, community partners, and outside organizations to facilitate successful programming and special events; and coordinate reservations, group tastings, educational tours, and hospitality experiences.