They play an integral part in aiding key business decisions for the Walt Disney Company, encompassing Corporate, Disney Entertainment and Disney Experiences through our core brands; Disney+, Hulu, Marvel, Lucasfilm, 20th Century Studios, Pixar, Disney Live Action, Walt Disney Animation, Disney Parks & Disney Cruise Line, and many more. Integrate and analyze YouTube-native data and reports from the YouTube API, YouTube Studio Analytics, Content Manager, and internal data lakes, alongside broader digital and social intelligence sources, to identify trends and understand consumer behaviors, expressed preferences, and responses to marketing efforts.