White Haven, PA30+ days ago
Lead and coordinate all aspects of integrated multi-channel campaign development from briefing to execution, and teaming closely with the squad (marketing, social media, media, product, marketing automation, web, and customer experience)and partner agencies to deliver on-time, and on-budget. Monitor Key Performance Indicators (KPIs): Track and analyze performance metrics to gauge the effectiveness of acquisition and communication efforts, culminating in post-campaign reports with actionable insights and learnings, built in collaboration with media and performance teams.