Manage end-to-end marketing campaigns for Annual Enrollment Period (AEP), Open Enrollment Period (OEP), Turning 65, Dual Eligible Special Needs Plans (D-SNP), broker marketing, provider marketing, community outreach, retention, and cross-sell initiatives. Oversee paid search (SEM), SEO, Answer Engine Optimization (AEO), Performance Max, paid social, display advertising, Connected TV (CTV), programmatic media, landing pages, website optimization, email marketing, SMS campaigns, and marketing automation.