Maintains accurate, complete, and up-to-date Customer Relationship Management (CRM) database of leads/prospects, professional contacts and sales and marketing activities to measure census, sales and marketing outcomes and other key metrics according to guidelines established by the Executive Director and Regional Vice President, PACE Operations. Under the supervision of the Executive Director, the newly created Sales and Marketing Director will focus on promoting and growing our PACE program census through community contact and by integrating Senior CommUnity Care as a vital member of the healthcare and long-term care networks.