Specific areas of focus include business planning and strategic development, entity formation, marketing and sales strategy, financial management and access to capital, legal and compliance matters, certification and procurement readiness, human resources and talent management, cybersecurity and digital transformation, operations and process improvement, exporting and international trade, and industry-specific challenges such as manufacturing, retail, and food service. Rutgers University- Newark (RU-N), an urban public research university and anchor institution, located in Newark, New Jersey, a city of promise, is seeking a Statewide Specialty Counselor to join the New Jersey Small Business Development Center (NJSBDC) network.