Retailer conversion: Converting existing Catalina retailer relationships into In-Store RM platform generating positive margin contribution by balancing, the cost of services, subscription, lease or platform fees for infillion assets, revenue share from ad sales and data as well as direct sales of all all three RM media channels (in-Store, digital on-Site, Off-site media). MediaMath, the demand execution layer selected by Walmart Connect for its businesses in Mexico, Central America, and Chile, is the single platform running purchase-optimized bidding, closed-loop measurement, and unified omnichannel orchestration across every retailer we power.