Support implementation of pull-through initiatives that accelerate demand and contract performance on contracted accounts and also priority accounts such as; IDNs, Academic Medical Centers, etc; Penetrate established accounts to gain additional market share for product portfolio; Effectively discover and address account needs with compelling messages and solutions; Execute at a high level of communication and teamwork within your area squad; Take ownership and demonstrate being fiscally responsible of your territory budget including Professional Education Budget, Displays/Conference, and all resources; Dynamic development and execution of a comprehensive strategic and tactical territory sales business plan utilizing data reporting platforms including quarterly plan to achieve overall sales and revenue goals for all promoted products; Deliver results by collaborating and partnering within your Squad; with Squad leader, peers, Medical Team, and all applicable internal stakeholders to execute/develop/improve and implement sales strategies; Document all field activities in Veeva Irep; Demonstrate procedural proficiency and knowledge of clinical data for all products; Demonstrate procedural proficiency of all pricing and customer access channels that support portfolio; Partner with targeted physicians/centers to develop referral networks for portfolio; Thorough understanding of competitive landscape, including Claims Data within your territory; Ensure that all assigned employee training is completed and up- to-date; Operate strictly within the corporate code of conduct and compliance guidelines. Drive clinical demand, education and sales, building deep understanding of disease state, unmet needs and treatment options to effectively educate healthcare professionals and business stakeholders on the unique benefits of assigned Women's Health products while balancing both efficacy and safety through approved clinical information for healthcare professionals and health systems; Demonstrate expertise and knowledge of disease state, the marketplace, competitors, industry, and cross-functional activities/plans as well as possess analytical rigor to anticipate and identify business opportunities and challenges; Prioritize sales and educational activities in accounts that produce highest ROI in both unit and revenue growth; Partner with the Area Business Development Lead and monitor contract performance and ensure completion of quarterly customer business review meetings on top priority accounts.