Hands-on experience building and deploying campaigns in Braze, Klaviyo, Iterable, Attentive, Bluecore, or a similar email, SMS, or marketing automation platform; Braze, Bluecore, and Attentive experience is strongly preferred. Build, configure, test, schedule, and deploy campaigns and journeys within CRM and messaging platforms, ensuring accurate audience criteria, personalization, suppression logic, campaign naming, tracking parameters, and send timing.