This is a high-impact, highly visible role for a strategic, social-native marketing leader who brings a roster of creator relationships, a sharp point of view on where culture is headed, and the judgment to navigate ambiguous, fast-moving situations with minimal guidance. Reporting to the VP of Brand & Communications, you'll set the direction for the creators, talent, and content that carry Rothy's across TikTok, Instagram, Substack, YouTube and whatever comes next, and serve as the go-to expert on influencer strategy for partners across the business.