The Senior Product Marketing Manager, Downstream HAI Therapy will be responsible for developing strategies and executing omnichannel campaigns and programs needed to establish Hepatic Artery Infusion (HAI) Therapy as an integral capability within liver cancer programs, focusing on increasing physician awareness, expanding therapy utilization within existing HAI centers, and accelerating adoption across multidisciplinary care teams. The individual will work closely with Sales, Medical Affairs, Clinical, Medical Education, Health Economics, Regulatory, Legal, and cross-functional marketing partners to identify adoption barriers, translate customer insights into action, and deliver measurable business impact.