Personally create and manage landing pages, Facebook and Google ad campaigns with specific CPA and CPL goals; Test additional ad platforms such as Pinterest, mom blogs and others where moms are spending time online; Perform daily reporting of key metrics to spot trends and opportunities to scale the ad budget and ensure ROA goals are achieved; Post daily to social media to drive engagement, increase followers and ultimately subscription conversions; Personally create copy for and send email campaigns to prospective customers in an effort to convert them to paying subscribers; Achieve targeted conversion rates for abandoned cart emails and base email campaigns; Experience with managing deliverability, automations and utilizing new email marketing techniques; Engage in weekly product research with friends and colleagues to obtain feedback and incorporate into our product positioning for each demographic (young children, adult children, aging parents); Be comfortable in creating own documents and materials when needed for landing pages, images and more; Ability to work effectively individually, as well as a part of a very small team in sharing the workload. 5+ years of display ad expertise, social media marketing and email marketing experience; Possess the passion and work ethic to be an entrepreneur, excited to get in on the ground floor of an exciting company; Experience with revenue-based goals and achieving those objectives; Excellent written and verbal communication skills; highly-skilled in writing articulate and convincing ad copy, posts and emails; Must be energetic and positive and resilient; hitting dead-ends doesn’t disappoint you, as you simply try another way; Effective problem-solving, multi-tasking, time management, organizational skills and be an efficient self- starter.