This role is an enterprise growth and transformation leader responsible for shaping Midmark''s market strategy and translating customer, competitive and market insights into strategies that accelerate sustainable revenue growth, market share expansion, profitability and long-term enterprise value across the Medical, Dental, Veterinary and Services businesses. Establishes enterprise marketing performance measures that connect marketing investments to business outcomes including revenue growth, market share, pricing realization, customer acquisition, digital engagement, commercialization success and profitability.