Develop and own the member marketing and communications strategy and plan for assigned programs, including audience rationale, segmentation approach, campaign design, channel strategy, and measurement framework, prioritizing initiatives based on program goals, performance data, and organizational OKRs. Develop and manage integrated multi-channel programs spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on-time delivery across concurrent workstreams.