The primary responsibilities for the Business Development Representative role will include prospecting, lead generation, campaign execution, pipeline management, meeting preparation, CRM discipline, and coordination of sales materials that support consultative engagement with Health Plans, TPAs, self-insured employers, and other Payer organizations. The Business Development Representative will be responsible for maintaining accurate account, contact, activity, and opportunity information in Salesforce; supporting pipeline visibility; and helping ensure that prospecting activity, campaign performance, meeting outcomes, and follow-up actions are consistently captured.