What you will do:Lead climbing focused product marketing initiatives across COROS platforms and campaignsHelp define product positioning, messaging, and launch strategy for climbing related features and productsBuild strong feedback loops between climbers, testers, athletes, and engineering teamsRecruit and manage climbing athletes, ambassadors, and testersTranslate real world climbing experience into actionable product feedback and feature prioritiesWork closely with product managers and engineers on feature development and prioritizationHelp shape athlete storytelling, educational content, and campaign direction within climbingBuild relationships with climbers, creators, photographers, filmmakers, gyms, events, and outdoor communitiesMonitor trends, competitors, and opportunities within climbing and outdoor technologySupport field testing, launch planning, events, and climbing related marketing activationsThe CandidateYou are deeply involved in climbing, whether through trad climbing, alpine climbing, sport climbing, or related disciplinesYou understand climbing culture, gear, media, and athlete behavior authenticallyYou have strong product instincts and can clearly explain what works, what does not, and what is missingYou have strong instincts around storytelling, positioning, and athlete communicationYou communicate clearly and can work effectively across marketing, product, and engineering teamsYou are comfortable operating in an emerging category where there is no established playbook. You are excited to explore, experiment, and help define what great looks like for the future of climbing wearables and outdoor technologyYou are naturally curious about technology, wearables, GPS devices, performance data, and outdoor toolsExperience within the climbing or outdoor industry is strongly preferredExperience with product marketing, sports marketing, athlete management, content production, or wearables is a strong plusLocationColorado, California, or Washington preferred.